The Philippines’ First Fast Cruiser Liner

Cruiser liners are our type of comfortable passenger-cargo ships that came before the ROROs (Roll-on, Roll-off ships). They were called cruisers for their type of stern which is curving like a half-moon. This type of ship has no car ramps nor decks for vehicles. What they had were cargo decks with booms to handle the cargo by lifting.

Cruiser liners of the past were slow ships especially those that were surplus ships from the US after the war. The prewar liners were also slow as their engines were not powerful. However, like in cars or planes, gradually the liners became faster until the advent of the fast cruiser liner. These had more powerful engines and were designed for fast turn-around times especially with the use of less in-ports (ports where the liners call in at the middle of the voyage).

The fast cruiser liners we had mainly came from Japan but there were exceptions and among that was the very first cruiser we ever had. Now, what constitutes “fast”? In my grouping and analysis of liners these are the passenger-cargo ships which can do 18 to 20 knots or at the minimum is 17.5 knots, sustained (as 17.5 knots is not too far from 18 knots). Of course, in their ads the shipping companies always stress the less travel time of this kind of ship and William Lines even had monickers for them like “Cheetah of the Sea” or “Sultan of the Sea”.

In this game, it was Negros Navigation who was the series pioneer starting in 1965 with the acquisition of the brand-new Dona Florentina from Japan. Compania Maritima followed suit in 1968 with the brand-new Filipinas and William Lines and Sulpicio Lines just followed lately in 1975 (but eventually they had the most number of fast cruiser liners). Sweet Lines, meanwhile, entered this race with their legendary Sweet Faith in 1970 (and by that time, the fast cruiser liner was already accepted as the new paradigm or mode).

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1960 Apr 30 - Phil President Lines

What the PPL emphasized before the arrival of the President Quezon. ex-“FS” can’t offer much, really. From The Philippines Herald. Research by Gorio Belen in the National Library.

However, the very first to first a fast cruiser liner was the newly-formed shipping company in 1961, the Philippine President Lines or PPL. The ship was the President Quezon and later just the Quezon when an oceangoing ship took that name. When PPL transferred their local operations (they were more of an oceangoing company) to Philippine Pioneer Lines, the ship was renamed to Pioneer Iloilo as it was doing the Manila-Iloilo route. And when the company was renamed into Galaxy Lines after the loss of two ships, the liner was further renamed into the Galaxy, a clear indication she was the flagship of the fleet (the other ships of the fleet were named after constellations). And it seems to me that many who knew her this was the name that stuck to their minds. So this final name of hers will be what I will be mainly using in this article.

The Galaxy started life as a seaplane tender of the US Navy in World War II. Part of the Barnegat-class of small sea plane tenders she was first known as the USS Onslow. Her builder was the Lake Washington Shipyard in Houghton, Washington and she was commissioned in December of 1943. In the US Navy she was known as the AVP-48 and she gained four battle stars during World War II.

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The USS Onslow. A US Naval Historical photo.

In 1947, the USS Onslow was decommissioned by the US Navy and put on reserve but she was recommissioned in 1951 because of the Korean War. She was finally decommissioned in 1960 and sold that same year to the Philippine President Lines. Because of the need for refitting to build passenger accommodations, it was only late in 1961 when she began operation as a commercial ferry.

Even though a fast cruiser liner her first route was Manila-Iloilo-Pulupandan-Cebu-Cagayan de Oro. Later, in Galaxy Lines, she became a dedicated Manila-Iloilo ferry doing a twice a week voyage and her speed was emphasized in their advertisement. It was claimed that she was the fastest ferry in the Philippines which was actually true. With a claimed 19 hours transit time in the Manila-Iloilo route that meant she was averaging 18 knots in the route.

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From the research of Gorio Belen of the PSSS in the National Library.

The President Quezon/Quezon/Pioneer Iloilo/Galaxy was a well-furnished ship and it advertised air-conditioned cabins and dining saloons. But then she might have been in the wrong route as Negros Navigation also offered the same amenities in the Iloilo route. Maybe, she should just have been fielded in the Manila-Cebu route as there were no fast cruiser liners then yet in Cebu.

The Galaxy was a big liner for her time when very few liners touched 100 meters in length. Her Length Over-all (LOA) was 94.7 meters and she had a Breadth of 12.5 meters with a Gross Register Tonnage (GRT) of 2,137 tons. In size, she is approximately that of the infamous Dona Paz which came after her by 14 years. Her two diesel engines produced a combined 6,080 horsepower which was the highest for liners during that time and that gave her a speed of over 18 knots.

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From the Philippine Herald. Research by Gorio Belen of the PSSS in the National Library.

However, as the decade was ending, unreliability began surfacing for Galaxy and that was what the situation too for US war-surplus ships except for the ex-“FS” ships which had electric drives. In 1971 she foundered at her moorings during a storm but she was salvaged. However, her company was soon winding up operations as it was failing. Her last notable service was when she was chartered by the US during their pull-out from Vietnam in 1975.

Now, almost nobody remembers the Galaxy because she last sailed about 45 years ago. However, she was among our best liners during her time and she is really worth remembering.

When Eastern Visayas Ports And Shipping Were Still Great

Growing up I heard tales from my late father how great Tacloban port was. He told me about its importance, its physical dimensions, the location, the size of the bodegas outside it and even its relation to Gen. Douglas MacArthur. I had the idea that Tacloban was the greatest port east of Cebu and my father told me that no port in the Bicol Region compares to Tacloban port and not even his beloved Legaspi port (that was the spelling of it then before it became “Legazpi”). He told me Tacloban port will not fade because the Romualdezes were in power in Leyte and everybody knows the relation of that clan to Ferdinand Marcos then (still a President, not yet a dictator). Ironically, my father was later proven wrong not because of politics but because of a paradigm shift in shipping that he was not able to anticipate (when the intermodal trucks and buses sank Eastern Visayas shipping).

So I always wondered what made Tacloban port click then. From my father, when I was still young, I got to learn what is a regional trade center, a regional capital, the importance of the two and it so happened that Tacloban happened to be both. The city by Cancabato Bay was really the dominant market east of Cebu City, bar none. My father always drilled me about cash crops and commodities and how it impacted or shall we say how it shaped shipping. He told me the government can always build ports and send ships to a port by inducement but he said if there is no cargo it won’t last as he stressed cargo makes shipping and not the other way around. Now, how many in government knows that maxim? Definitely not Gloria Macapagal Arroyo who loves “ports to nowhere” a lot!

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Tacloban port. Photo by Gerry Ruiz.

My father was very aware of the shift of the primary cash crop from abaca to copra in the 1950’s and its impact on shipping. In high school, I saw that with my own eyes. Proud, wealthy families in our province which grew rich on abaca handicrafts and trading suddenly became more modest in living. I saw how their bodegas became empty and how the abaca workers suffered. At the same time, I also saw how busy the private port of Legaspi Oil became. Legaspi Oil, an American firm, was then the biggest copra exporter of the country.

Our old man also told me about San Pablo City and how desiccated coconut and coconut oil milling made it one of our earliest cities. He also related me when I was in high school that Laguna was no longer the king of coconut. Leyte was the new lord and I understood by inference how that will boost Tacloban port, its shipping and the city itself.

With PSSS (Philippine Ship Spotters Society) co-founder Gorio Belen’s research in the National Library I had more flesh of what my father was telling me when I was young. Tacloban was a great port of call in the 1960’s and 1970’s and that was visible with the frequency of ships there and the quality of its ships. Definitely it cannot match Cebu or even Iloilo but it was not far behind the latter. And to think the latter had ships calling that were still going to Zamboanga and Southern Mindanao (Cotabato, Dadiangas and Davao). Tacloban also had ships still going south to Surigao, Butuan or even Davao but it was not that many. What Tacloban had were ships calling in Catbalogan or Masbate before steaming further. There were also ships calling in Tacloban first before heading for Cebu.

Entering the ’60’s, Iloilo had 10 ship calls weekly while Tacloban had 7. That was when Cagayan de Oro only had 4 ship calls per week from Manila but Butuan and Surigao both had 6 each. Won’t you wonder with those figures? Well, Cagayan de Oro only became great when it became a gateway to Southern and Central Mindanao with the improvement of the highways. That will also tell one how Tacloban, the gateway to Eastern Samar then, stacked up to other ports. Catbalogan is also not far behind because in the main the ships that called on Tacloban also called on Catbalogan first to maximize passenger and cargo volume.

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Catbalogan port. Photo by Joe Cardenas of PSSS.

In the 1960’s, it was air-conditioning that already defined what is a luxury ship and Tacloban was among the first that had a ship with air-conditioning beginning with the MV Sweet Rose in 1967 (and she served Tacloban for long) and the MV Sweet Grace in 1970. Both were liners of Sweet Lines and they were good ships with good service (I first heard that phrase from my late father, funny). And that was when other great shipping companies still did not have that kind of ship (and that will also tell how great Sweet Lines then). Even the great port of Cebu still had plenty of ex-”FS” ships then which was the basic kind of liner then. And that will give one a view of how important Tacloban port was in those days.

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The MV Gen. Roxas which became the MV Sweet Rose. Philippine Herald photo. Reseach by Gorio Belen in the National Library.

A little of history. Right after the war, two shipping companies fought it out in the main Eastern Visayas ports of Tacloban and Catbalogan. These two were the old shipping company Compania Maritima which was of Spanish origin and the General Shipping Company (GSC) which were formed by former World War II military aides coming from distinguished Filipino families that were part of the comprador bourgeoisie. At one time, GSC had more ships to the two ports with three while Compania Maritima only had two. Another old shipping company, the Escano Lines also fought in the Tacloban route. Unlike the two, the ships of Escano Lines still went on to Surigao and Butuan which were their stronghold.

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MV Leyte. Gorio Belen research in the National Library.

There were some smaller shipping companies too in the route like the Philippine Sea Transport, Veloso Lines, Corominas Richards Navigation and the Royal Lines. Among the single ships that also called in the two ports were the M/S Leyte Lady and M/S Lady of Lourdes. In the mentioned shipping lines, converted “FS” and extended “F” ships were the types calling in the two ports. Among that type that served long in the route (but not continuously) was the MV Leyte of Compania Maritima and I mentioned that because that was notable.

In 1955, Everett Steamship through the Philippine Steamship and Navigation Company (PSNC), a joint venture of Everett and Aboitiz entered Catbalogan and Tacloban with the quixotic route Manila-Catbalogan-Tacloban-Bislig-Davao-Dadiangas-Cebu-Manila. They used two brand-new liners alternatingly, the MV Legazpi and the MV Elcano. Those two were the first brand-new liners used solely in the local routes (to distinguish them from the big De la Rama Steamship liners that soon ended up in ocean-going routes).

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Gorio Belen research in the National Library.

The MV Legazpi and MV Elcano were sister ships and fitted what was soon emerging as the new luxury liner class in the country (but the two were not at par with some of the luxury ships before especially the De la Rama Steamship liners which were lost in the war). If one has the money the route was a good way to tour the country and is a direct way to Southern Mindanao without going first to Cebu (because normally a passenger need to go there first from Eastern Visayas to take a connecting voyage). It was a nice route but sadly it did not last long because from the eastern seaboard route its route was shifted to the route rounding Zamboanga (I guess the reason was there was more business there and the seas were not so rough).

In the early ’60s, the Philippine Pioneer Lines, a subsidiary of the Philippine President Lines (PPL) also tried the Catbalogan plus Tacloban route. When they stopped sailing, their successor shipping company Galaxy Lines continued sailing that route but they did not last long when they folded operations as a company. The two companies used ex-“FS” and ex-“AKL” ships from the US Navy.

When General Shipping Company stopped local operations to go ocean-going in the mid-60s (and that provoked a break within the company), one of the companies which acquired half of their fleet and routes was the upstart Sweet Lines which was trying to follow the path of Go Thong & Company in trying be a national liner operation from a regional operations by acquiring an existing national liner shipping company which is quitting business. The other half of General Shipping fleet went to Aboitiz Shipping Company which then was revived as a shipping company separate from PSNC (and maybe the reason was the coming termination of the so-called “Parity Rights” in 1974). However, it was the PSNC that was used as the entity to re-enter the Tacloban but just using an ex-”FS” ship, the MV Carmen which came from the General Shipping Company and renamed.

At this time, however, the dominant shipping company in the Tacloban and Catbalogan route/s was already Compania Maritima (it was also the biggest shipping company then in the Philippines) after their main rival General Shipping exited the local shipping scene. The company had three ships assigned there, two of which were ex-”FS” ships including the aforementioned MV Leyte.

The year 1967 marked a change in the Tacloban and Catbalogan route. For the second time after the short-lived fielding of the luxury liners of PSNC the route had luxury liners again and two were competing against each other. The notable thing was they both came from General Shipping and both were local-builds by NASSCO (National Shipyards and Steel Corp., the current Herma Shipyard) in Mariveles, Bataan. These were the former second MV General Roxas which became the MV Sweet Rose and the former second General Del Pilar which became the third MV Mactan of Compania Maritima.

However, the two were not fast cruiser liners. This category was already multiplying in the country with the fielding of the 17.5-knot brand-new cruisers of Negros Navigation Company, the MV Dona Florentina in 1965 and the MV Don Julio in 1967. This was preceded by the MV President Quezon of the Philippine President Lines which later became the MV Galaxy of Galaxy Lines which was first fielded in 1962. A note, however, the earlier MV Don Julio of Ledesma Lines which was an overpowered (by putting a submarine engine) ex-”FS” ship can also be classified as a fast cruiser liner and it also served the Leyte route shortly as the MV Pioneer Leyte of Philippine Pioneer Lines.

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The earlier MV Don Julio which became the MV Pioneer Leyte. Gorio Belen research in the National Library.

In this tight market, a small shipping company serving Bicol and Northern Samar also tried a Catbalogan and Tacloban route. This was the Rodrigueza Shipping Corporation which was already feeling the effects of the Philippine National Railways in Bicol regarding the movement of cargo. However, two Chinoy shipping companies that will dominate Philippine shipping in a decade-and-a-half’s time were still not represented in the route. The two were William Lines and Sulpicio Lines (which was not yet existent then). The mother company of Sulpicio Lines which was Carlos A. Gothong & Co. was also not in this route at this time. They will come in two years time, however, with the fielding of the first MV Don Enrique which was a lengthened former “FS” ship. You know they tended to start quietly.

Many ex-”FS” ships or even smaller ships were battling in the Catbalogan and Tacloban routes after 1967. Many will battle for there is cargo and copra was so strong then (exports to the US, Japan and Germany when we had 44% share of the world’s exports) not only in Tacloban but also in a way in Catbalogan which was synonymous with fishing before overfishing caught up with them. In this era, imported rice does not yet go direct to the provincial ports and Eastern Visayas is a rice-deficit region and Cotabato and other parts of the country sends rice to it through trans-shipment. Many other grocery and hardware items also come from Manila to the region as Eastern Visayas was not an industrial region.

In the luxury liner category, however, the MV Sweet Rose of Sweet Lines and the  MV Mactan of Compania Maritima started their battle. This was actually a very even battle because the two were sister ships but the third MV Mactan was faster at 16 knots to the 13.5 knots of the MV Sweet Rose because she was fitted with a bigger engine. Compania Maritima fielded the MV Mactan here because the MV Sweet Rose was overpowering their MV Leyte which was just a lengthened ex-”FS” ship. In a few years, however, the MV Mactan will sink in a storm and MV Leyte will come back in the Eastern Visayas routes.

Leading into the next decade, the 1970’s produced significant changes. Aboitiz Shipping Corporation, the successor to PSNC abandoned their Catbalogan and Tacloban routes and just concentrated in Western and Southern Leyte which was their origin (it had lots of copra too). Morever, the rising William Lines was already present and two successor companies of Go Thong & Company, the Sulpicio Lines and Carlos A. Gothong Lines+Lozenzo Shipping Corporation (two shipping companies with combined operations before their split in 1979) were also plying the Catbalogan and Tacloban routes but they were just using ex-”FS” ships. The old partner of Aboitiz Shipping Corporation before the war, the Escano Lines also left Tacloban but maintained Catbalogan as a port of call as long as their MV Rajah Suliman was still capable of sailing.

In the stead of the lost minor shipping lines of the region like Veloso Lines, some minor shipping companies were also doing the route. Among them were N&S Lines and NORCAMCO Lines which were actually Bicol and Northern Samar shipping companies. The two were looking for routes near their turf because of lost passengers and cargo from the opening up of the Maharlika Highway. Well, although Maharlika Highway was not yet fully paved, the trucks were beginning to roll to Bicol and maybe somehow they have already seen the handwriting on the wall. Rodrigueza Shipping, also a Bicol shipping company stopped sailing the route.

Soon, however, Sulpicio Lines upped the ante and fielded a liner with size, air-conditioning and service that will challenge the MV Sweet Rose and MV Mactan. This was the MV Dona Angelina which was a former refrigerated cargo ship in Europe. That type of ship, when converted here as a passenger-cargo ship will automatically have the availability of refrigeration and air-conditioning. At 13.5 knots design speed, she can match the pace of the MV Sweet Rose but not of the MV Mactan. The MV Dona Angelina was the second ship of Sulpicio Lines in the route.

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Gorio Belen research in the National Library.

In response, Sweet Lines brought in their former flagship into the route, the MV Sweet Grace which was acquired brand-new from West Germany in 1968. She has the speed of 15.5 knots but she was not bigger than MV Dona Angelina or even the MV Dona Vicente (that later became the MV Palawan Princess) which was assigned also to the route. Competition was really heating up in 1974 and I remember this year was the peaking of copra prices just before its great fall.

Things were really heated up because next year Sulpicio Lines brought in their new flagship MV Don Sulpicio on its way to Cebu which means a Manila-Catbalogan-Tacloban-Cebu route. Can you imagine that? If former flagship and current flagship will battle in this route then that means Tacloban and Catbalogan were very important ports then. And to think the later well-regarded MV Dona Vicenta also practically debuted on that route. Well, copra was still then a very important crop. In fact it was our primary cash crop then. By the way, the flagship MV Don Sulpicio was the later infamous MV Dona Paz and she came from Tacloban and Catbalogan on her last voyage.

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Gorio Belen research in the National Library.

In the heat of this competition, it was actually the old dominant Compania Maritima that was wilting. Their MV Mactan foundered in 1973 and there was no good replacement available and so the old ship MV Leyte was left shouldering alone and she was already badly outgunned by the ships of Sulpicio Lines and Sweet Lines. In the 1970’s there was no way a former “FS” ships can match the new liners that came from Europe. They simply were bigger, faster and had more amenities.

When the MV Don Sulpicio was assigned the exclusive Manila-Cebu route to join the two-way battle there of MV Cebu City and MV Sweet Faith, the good MV Dona Vicenta replaced her in the route and teamed up with the MV Dona Angelina. In 1976, however, William Lines fielded a very worthy challenger, the namesake of Tacloban which was the MV Tacloban City and she held the Catbalogan and Tacloban route for a long, long time. At 17.5 knots design speed she can match the best of Sulpicio Lines and Sweet Lines. Aside from speed she can also match in size, accommodation and service.

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Gorio Belen research in the National Library

And so in this year several ships that can be classified as luxury lines were battling in the route. That was an indication how important was that route. As a note, however, the MV Sweet Grace was reassigned by Sweet Lines to other routes especially since their luxury liner MV Sweet Home was no longer reliable. Meanwhile, the shrinking former nationally dominant Compania Maritima no longer fielded a second ship since they were already lacking ships because they no longer acquired a ship since 1970 despite a rash of hull losses.

In 1979, the death knell of Catbalogan and Tacloban ports was sounded clear although few realized it at that time for there was no concept of intermodal shipping before. This was the fielding of MV Cardinal Ferry I of Cardinal Shipping to span the San Juanico Strait and buses and trucks to and from Manila immediately rolled the new highways of Samar and Leyte. By this time copra as the primary cash and export crop of the country was already receding fast in importance because the export market was already shrinking due to the rise of what is called as substitute oils like corn oil, canola oil and sunflower oil.

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Gorio Belen research in the National Library

It was not Catbalogan and Tacloban which were first swamped by paradigm changes but the other ports of Samar like Laoang, Victoria and Calbayog (which I will discuss in another as these ports are more connected to Bicol and Masbate). The fall of Catbalogan and Tacloban ports will happen much later when copra has almost lost its importance. This was also the time that Manila oil mills has already been sidelined too by the rise of new oil mills in the provinces (and the government actually promoted that).

Although sliding now, for a time it looked like Tacloban and Catbalogan ports will hold on to the onslaught of the intermodal. One reason for that was in the crisis decade of the 1980’s it was the Top 2 Sulpicio Lines and William Lines that were still battling there and for sure none of the two will budge an inch. That was the decade when so many shipping companies quit business altogether (and that was most of our liner companies) and actually no shipping company was left unscathed.

In the late 1980’s, Carlos A. Gothong Lines Inc. (CAGLI) made a comeback in national liner shipping but it did not enter Tacloban or Catbalogan. Instead, they called on the Western Leyte ports of Palompon, Isabel and Ormoc before proceeding to Cebu and it was actually a very successful route for them. Also, the Madrigal Steamship came back to passenger shipping with good luxury liner cruisers (which were already obsolescent as it was already the  time of ROROs or Roll-on, Roll-off ships) and it had a Manila-Romblon-Catbalogan-Tacloban route.

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Gorio Belen research in the National Library

However, this was not a long plus to Eastern Visayas liner shipping because in the early ’90s the venerable Sweet Lines and Escano Lines quit passenger shipping and although the latter still had cargo ships their presence were already receding in the region. And then the Madrigal Steamship did just last a few years and quit their passenger shipping also. There were no other entrants in this period to the region except just before the end of the millennium when the MBRS Lines of Romblon, seeking new routes entered the San Isidro port in Northern Samar. However, they also did not last long.

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MV Our Lady of Sacred Heart in Ozamis port. Jorg Behman photo. Credits: John Luzares

When the “Great Merger”which produced the shipping company WG&A happened in 1996, they did not add a new ship and just altered two routes a little. Actually, what happened is they even pulled out a ferry from Carlos A. Gothong Lines and just left one which was mainly the MV Our Lady of Sacred Heart (WG&A is a shipping company which changed route assignment every now and then). However, one of their ships which was passed on to their regional subsidiary Cebu Ferries Corporation (CFC) tried a Manila-Ormoc-Nasipit route using the MV Our Lady of Akita 2 which was the former MV Maynilad. Although successful, she did not last long because she grounded in Canigao Channel and was never repaired.

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Credits to Toshihiko Mikami and funikichemurase

The last two liners to serve Catbalogan and Tacloban were the MV Masbate Uno of William Lines and WG&A and the MV Tacloban Princess of Sulpicio Lines which had identical routes. The MV Cebu Princess also spelled the latter ship when she was down for repairs. When the MV Masbate Uno left as the the MV Our Lady of Manaoag of Cebu Ferries Corporation she was briefly replaced by the MV Our Lady of Naju in the Tacloban route.

Catbalogan and Tacloban finally had no liners left when Sulpicio Lines was suspended from passenger operations in 2008 when their MV Princess of the Stars sank in a typhoon and the MV Tacloban Princess was sold to a local breaker. That suspension also meant the end of the old MV Palawan Princess of Sulpicio Lines serving the ports of Calubian, Maasin and Baybay in the island of Leyte. That also meant the end of the Manila-Masbate-Ormoc-Cebu route of the MV Cebu Princess of Sulpicio Lines. The WG&A also abandoned Tacloban and just tried to hold on to their Palompon/Ormoc route

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Photo by John Cabanillas of PSSS.

In a short time, however, the Aboitiz Transport System (ATS) which was the successor to WG&A also abandoned their Western Leyte routes too. However, for a time ATS came back and served Ormoc with the Manila-Romblon-Ormoc-Cebu route using the MV St. Anthony of Padua but that did not last long.

Now there are no more liners to Eastern Visayas and only oldtimers remember when its ports and shipping were still great. What the millennials know now are the intermodal buses and the so-many trucks in the many ports of Allen, Northern Samar.

Times have changed. The paradigm changed, too.

 

 

 

 

 

 

 

The Flagship Wars in the Manila-Cebu Route

In the first 15 years after World War II there was not much of what was later called “the flagship wars”. How can there be flagship wars when it was an ex-”FS” ship battling another ex-”FS” ship? The ex-“FS” ship were just small World War II surplus ships from the US Navy that were slow and lumbering just like the freighters. And with the basicness of the ex-”FS” ships, there was really no “luxury” to talk about when there was no airconditioning, no real amenities, no entertainment (unless one brings out a guitar and croons), no true lounges or even enough space to walk about. There were bigger ships like the Type C1-M-AV1 which were also war surplus ships from the US Navy but they were also basic ships and also lack speed (both the two mentioned types only sail at about 11 knots which was also the sailing speed of the general cargo ships). As general rule, cargo ships converted for passenger use do not produce luxury liners. If ever, it would be the former refrigerated cargo ships that can be made into luxury liners or else the best is to buy former luxury liners from Europe.

The Manila-Cebu route was and is still the premier shipping route in the Philippines. This route connects the primary metropolis and manufacturing center to the secondary metropolis and manufacturing center of the country. Hence, the movement of people and goods would be highest in this route. If there is a next premier route it would be the Manila-Iloilo route. The Manila-Cebu route is also the gateway to the routes to Northern Mindanao while the Manila-Iloilo route is the gateway to the routes to Western Mindanao and Southern Mindanao.

The early postwar liners calling on Cebu did not have an exclusive route to Cebu much like the prewar liners. From Cebu they will still go to Northern Mindanao ports or even sail to Southern Mindanao ports via Zamboanga. It was not unusual then for liners to have five ports of call in a voyage. That was why complete voyages then to Cebu and Northern Mindanao took one week and complete voyages to Cebu and Southern Mindanao took two weeks. In the latter a liner might have seven ports of call. As they say, “the better to pack ’em in.”

When luxury liners first came they funnily have the code “airconditioned” (airconditioning was rare then). And the word “luxury” also began to be bandied about. In terms of speed they were significantly better than the basic ex-”FS” ships and ex-”C1-M-AV1” ships. Some of the earliest local liners were the trio from Everett Steamship being sailed by Philippine Steamship and Navigation Company (PSNC), the Elcano, Legaspi and Cagayan de Oro which all came in 1955, the Luzon (1959) and Visayas (1963) of Compania Maritima which were doing dual local and foreign routes, the General Roxas (1960) and General del Pilar (1961) of General Shipping Corp., the President Quezon (1960) of Philippine President Lines (which became the Quezon of Philippine Pioneer Lines in 1963 and later the Pioneer Iloilo of the same company in 1965), the Governor B. Lopez (1961) of Southern Lines Inc., the Fatima of Escano Lines (1964).

If one will notice, there is no mention here of a ship of Go Thong & Co. or William Lines and definitely there is no error in the list. In that roost, the President Quezon ruled in speed department at 18 knots and the next fastest to her sailed at only 16 knots with the tailender at 12 knots which was just about the same as the ex-”FS” ships and the ex-”C1-M-AV1” ships. That was the picture of the luxury ship sector of the Philippines two decades after World War II.

In that era, there was no “flagship wars” as understood a decade later. Maybe if the better ships were all doing long routes it will be a wonder where and how they will compete. This is especially true for the luxury liners sailing to Cebu and then proceeding to many southern ports up to Davao. I noticed the tight “flagship wars” started only when there were already true fast cruisers and when the route was exclusively limited to Manila-Cebu.

It was Sweet Faith of Sweet Lines, a newcomer in liner shipping which started the true “flagship wars” in 1970. They were able to acquire that ship which was a luxury liner even in Europe and she was really fast. When she came she became the new postwar benchmark in speed at 20 knots and beating handsomely all the other contenders by at least 2 knots. Maybe she only did the Manila-Cebu route because she had to stress the capture of passengers because she can’t take in a significant amount of cargo. And with her accommodations all-airconditioned that was really more fit for the Manila-Cebu route which not only had more sector passengers and the better-off passengers were also there including the Cebu and Central Visayas rich who were afraid to take planes then. With such a kind of ship Sweet Lines really had to stress in ads her speed, her amenities and her brand of passenger service to capture more passengers.

She was very successful in that strategy and her repute spread far and wide and she earned many praises. It was really a paradigm change in how to do sailing and maybe that was a little too much for the older shipping companies to swallow the noise and swagger of the newcomer. William Lines had a brand-new ship, the Misamis Occidental in the same year she was fielded but she was clearly outmatched by the Sweet Faith because maybe when they finalized the design of the ship they did not see Sweet Faith coming to upset the chart.

The biggest shipping company then, the Compania Maritima, which had the resources to compete did not react and continued their stress on the route passing through Cebu before sailing for Western and Southern Mindanao up to Davao. That was also the response (or lack of response) and strategy of the Philippine Steamship and Navigation Co. which would be later known as Aboitiz Shipping Corp. and besides their luxury trio were already 15 years and outmatched and so maybe they thought they really have no option at all except to not really compete. Meanwhile, Escano Line’s priority was not really Cebu at all, its ships cannot really compete as they did not stress speed when they ordered their brand-new ships. Go Thong & Co. might have been too busy in their European expansion through Universal Shipping and maybe they thought getting all the copra in all the ports possible made more sense (they had lots of small ships for that purpose). General Shipping Corp. and Southern Lines Inc. were also gone and Galaxy Lines, the successor to the Philippine Pioneer Lines was also near to floundering already. Negros Navigation Company, meanwhile, was not competing in the Cebu route and it is in the Manila-Iloilo route where they were flexing the muscles of their brand-new liners.

For two years until 1972 Sweet Faith ruled the Manila-Cebu route. It will be up to a shipping company which long relied solely on ex-”FS” ships (until 1966) to challenge Sweet Faith with their upcoming newbuilding which will turn out to be the liner Cebu City. A sister ship of the liner Don Juan, the flagship of Negros Navigation Company, she was fitted with bigger engines. Since Don Juan can only do 19 knots maybe they decided on bigger engines to be able to compete with the 20 knots of Sweet Faith. Cebu City came in 1972 that began the battle royale of the two flagships whose intensity passed the two ships to shipping folklore long after both ships were gone (only the millennials would not have heard of their battles).

In 1973, the liner Sweet Home of Sweet Lines arrived to form a “tag team” to battle Cebu City. She was not as fast as the two at 18 knots but she was bigger and as luxurious as the Sweet Faith because she was already a luxury ship in Europe when she was still the known as the Caralis.

In 1975, Sulpicio Lines joined the Manila-Cebu “flagship wars” when they acquired the second Don Sulpicio from RKK in Japan. Unlike their previous ships this liner had no cargo ship origins. A fast cruiser at 18 knots and with accommodations much like the Cebu City she was also a legit contender. In this wars it is not only speed that was advertised but also punctuality of departures. That is aside from the food, the amenities and the passenger service.

In 1976, the newly-arrived Dona Ana also joined this fray. She was a sister ship of Don Sulpicio but faster at 19 knots and newer. However, she was a Manila-Cebu-Davao ship and she only competed in the Manila-Cebu leg as a “tag team” too with the second Don Sulpicio. Dona Ana also started a new paradigm on her own, the fast cruiser to Davao which she can do in only three days compared to nearly a week of the others. The flagship of Compania Maritima, the liner Filipinas was forced to respond by cutting ports of call and announcing they will sail the Davao route in only 4 days. In a sense this was also a “flagship war”. Later, the Dona Ana became a replacement flagship in the Manila-Cebu route when Don Sulpicio was hit by a bad fire in 1979 and her repairs took two years. By that time, it was another new fast cruiser of Sulpicio Lines, the Don Enrique (later the Davao Princess) that was battling the flagship Filipinas of Compania Maritima in the Davao route along with the liner Manila City of William Lines [there will be a future article on these Manila-Davao fast cruiser battles].

Sweet Faith and Sweet Home lasted just less than a decade in the Manila-Cebu “flagship wars” because they were already old ships when they first came here. Sweet Home quit earlier about 1978 and Sweet Faith quit in 1980. However, even before she quit, the new flagship of William Lines, the Dona Virginia has already arrived. She will be linked in an epic battle not with a flagship of Sweet Lines but with a flagship of Sulpicio Lines. This liner is the Philippine Princess which came in 1981. Dona Virginia had the upperhand as she was faster, bigger and more beautiful-looking and she ruled the Manila-Cebu route. Both were exclusively Manila-Cebu ferries and like those that came in the 1970s they had no cargo ship origins. In this decade Compania Maritima was no longer in the running as they no longer had new ship acquisitions and in fact they quit when the financial and political crises spawned by the Ninoy Aquino assassination broke out.

After an interregnum of two years without a dedicated Manila-Cebu liner, Sweet Lines brought out their new challenger, the luxurious Sweet RORO but she was smaller and her speed was slightly inferior to the flagships of William Lines and Sulpicio Lines. However, she was as luxurious if not more so and she trumpeted an all-airconditioned accommodations and she was a true RORO which was the new type and paradigm that was gaining already. Meanwhile, Aboitiz Shipping Corp. gave up all semblance of a fight and just concentrated in container shipping. The Carlos A. Gothong Lines and Lorenzo Shipping Corp. also withdrew from the Cebu route for practical purposes. Escano Lines were also not buying ships like Aboitiz Shipping and also were not contenders. Negros Navigation Company, like before was not competing in the Manila-Cebu route.

Suddenly, in 1988, Sulpicio Lines did what was equivalent to exploding a grenade in the competition. They were able to acquire the Filipina Princess which broke all local records in size and speed. It was far bigger and far faster than the Dona Virginia of William Lines and was a true RORO. Even though William Lines was able to acquire the RORO liner Sugbu in 1990, she was not a bigger or a faster ship than the Dona Virginia she was replacing as flagship. To rub salt on wound, in the same year Sulpicio Lines also acquired the Cotabato Princess and the Nasipit Princess which were also bigger than the Dona Virginia (and Sugbu) though not as fast. So for few years, in terms of size, Sulpicio Lines possessed the No. 1, 2 and 3 position in terms of ship size.

As to the others, in 1987, Sweet Lines was able to acquire the Sweet Baby but she was not as big as the William Lines and Sulpicio flagships nor can she match them really in speed. Soon, Escano Lines would be quitting liner shipping. There was really a big “consolidation” in the liner shipping industry, a euphemism to cover the fact that a lot of liner shipping companies sank in that horrendous decade for shipping that was the 1980’s. Again, Negros Navigation Company was not competing in the Manila-Cebu route.

With this “consolidation” it just became a mano-a-mano between Sulpicio Lines and William Lines in the Manila-Cebu route with the others reduced more or less to bystanders….

[There is a sequel to this describing the “flagship wars” of the 1990’s.]