The Convergence, Parallels, Rivalry and Divergence of Sweet Lines and William Lines

For introduction, Sweet Lines is a shipping company that started in Tagbilaran, Bohol while William Lines is a shipping company started in Cebu City after the war while having earlier origins in Misamis Occidental before the war. And like many shipping lines whose founders are of Chinese extraction, the founders of both Sweet Lines and William Lines were first into copra trading before branching into shipping. And long after the two became national shipping lines Bol-anons and people of Misamisnons still have a close identification and affinity to the two shipping companies and in fact were the still the prides of their provinces.

1950 William Lines

1950 William Lines ad. Credits to Philippine Herald and Gorio Belen

William Lines became a national liner company in 1945 just right after the end of the war and almost exactly 20 years before Sweet Lines which was just a Visayas-Mindanao shipping company after the war whose main base is Bohol. The company just became a national liner company when it was able to buy half of the ships and routes of General Shipping Corporation when that company decided to quit the inter-island routes in 1965 after a boardroom squabble among the partner families owning it. And so William Lines had quite a head start over Sweet Lines. Now, readers might be puzzled now where is the convergence.

People who are already old enough now might think the convergence of the two shipping companies, a rivalry in fact, started when Sweet Lines fielded the luxury liner Sweet Faith in the Manila-Cebu route in 1970. That ship raised a new bar in liner shipping then plus it started a new paradigm in Cebu, that of the fast cruiser liner which is more dedicated to passengers and their comfort than cargo and has the highest level of passenger accommodations and amenities. It was really hard to match the Sweet Faith then for she was really a luxury liner even when she was still in Europe. That fast cruiser liner was not just some converted passenger-cargo or cargo-passenger ship which was the origins of practically of all the liners of the postwar period until then.

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Credits to Manila Times and Gorio Belen

Actually, the rivalry of Sweet Lines and William Lines started from convergence. William Lines, in their first 20 years of existence, was basically concentrating on the Southern Mindanao routes but of course its ships which were all ex-”FS” ships then called on Cebu and Tagbilaran first before heading south. Aside from Southern Mindanao, the only other area where William Lines concentrated was the Iligan Bay routes, specifically Iligan and Ozamis, near where the founder and the business of William Lines originated. But in 1966, William Lines started its acquisition of cargo-passenger ships from Europe for conversion here like what Go Thong & Company earlier did and what Sweet Lines will soon follow into. It was actually an expansion as they were not disposing of their old ex-”FS” ships and naturally an expansion of the fleet will mean seeking of new routes or concentration. 

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Credits to Philippine Herald and Gorio Belen

Sweet Lines, meanwhile, had an initial concentration of routes in the Eastern Visayas as a liner company which was dictated by the purchase of half of the fleet of General Shipping Corporation which consisted of five liners which were all ex-”FS” ships except for the new local-built General Roxas plus the Sea Belle of Royal Lines which was going out of business. But Sweet Lines immediately expanded and was also plying already the Cebu and Tagbilaran routes from Manila, naturally, because their main base was Tagbilaran. Then they also entered the Iligan Bay routes in 1967 and it was even using the good Sweet Rose (the former General Roxas) there which was a heavy challenge to all the shipping companies serving there that were just using ex-”FS” ships there previously. Of course, not to be outdone William Lines later brought there their brand-new Misamis Occidental, their flagship then, in 1970. If William Lines had two frequencies a week to the two ports of Iligan Bay in 1967, then that was the frequency of Sweet Lines too. And if William Lines had twice a week frequency to Cebu and Tagbilaran, then that was also the frequency of the expanding Sweet Lines. Their only difference in 1967 was William Lines had routes to Southern Mindanao while Sweet Lines had none there but the latter had routes to the strong shipping region then of Eastern Visayas while William Lines had no route then there.

Another area of confrontation of the two shipping companies was the Visayas-Mindanao regional routes. Sweet Lines was long a power then there especially since that was their place of origin. They then relegated there most of the ex-”FS” ships like the ones they acquired from General Shipping and thus in the late 1960’s they had the best ships sailing there. Meanwhile, William Lines which was also a player there also then used some of their ex-”FS” ships which were formerly in the liner routes (William Lines had a few ex-”FS” ships to spare since they bought five of those from other local shipping companies and they already were receiving former cargo-passenger ships from Europe starting in 1966). So by this time Sweet Lines and William Lines were not only competing in Cebu and Tagbilaran and in Iligan Bay but also in the Visayas-Mindanao regional routes.

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Credits to The Philippines Herald and Gorio Belen 

In the late 1960’s the government provided a loan window for the purchase of brand-new liners and among the countries that provided the funds for that was what was known as West Germany then (this was before the German reunification). From that window, the new liner company Sweet Lines ordered the Sweet Grace from Weser Seebeck of Bremerhaven, West Germany in 1968. William Lines followed suit by ordering a brand-new liner not from West Germany but from Japan which turned out to be the Misamis Occidental and this seemed to be taking the path of the expansion of Negros Navigation Company which was ordering brand-new liners from Japan shipbuilders. 

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Credits to Philippines Herald and Gorio Belen

Imagine for William Lines fielding the brand-new Misamis Occidental in Cebu in 1970 only to be upset by the more luxurious and much faster Sweet Faith in the same year. And that was aside from the also-good Sweet Grace and Sweet Rose also calling in Cebu. Maybe that was the reason, that of not being too outgunned, that William Lines immediately ordered a new ship from Japan, a sister ship of the Don Juan, the flagship of Negros Navigation Company but with a more powerful engine so she can top or at least match the speed of the Sweet Faith and that turned out later to be the legendary liner Cebu City. From its fielding in 1972, the battle of Cebu City and Sweet Faith was the stuff of legends (was using blocks of ice to cool down the engine room of Sweet Faith at full trot a stuff of legend?)

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Credits to Philippine Herald and Gorio Belen

As background to that, in 1970 with only the brand-new liner Misamis Occidental William Lines had to fend off Sweet Faith, Sweet Rose, also the first Sweet Sail which was a former liner of Southern Lines that was not an ex-”FS” ship but much faster and at times also the brand-new liner Sweet Grace . William Lines had a few converted cargo-passenger ships from Europe calling in Cebu already on the way to Southern Mindanao then but Sweet Lines had the same number of that also. If William Lines found aggressiveness in ship purchases from the mid-1960’s, Sweet Lines turned out to be more aggressive that in a short period of less than a decade it was already in the coattails of William Lines over-all and even beating it to Cebu, the backyard of William Lines. That was how aggressive was Sweet Lines in their initial ascent as a national liner company. And would anyone believe that in 1970 Sweet Lines was no longer using any ex-”FS” ship in its national liner routes, the first national liner company to do so (when other competitors were still using that type well in to the 1980’s)? So their ad their they were modern seems it was not a made-up stuff only.

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A former cargo-passenger ship from Europe using the eastern seaboard of Mindanao route. Credits to Times Journal and Gorio Belen

But that was not even the end of the expansion of Sweet Lines which the company penetrated the Southern Mindanao, the bread and butter of William Lines (note: Compania Maritima, Gothong & Co. and Philippine Steam Navigation Co. were stronger there having more ships) using the eastern seaboard of Mindanao, a route that William Lines do not serve. It is actually a shortcut, as pointed out by Sweet Lines but there are not many intermediate ports that can be served there to increase the volume of the cargo and the passengers (and so Sweet Lines passed through more ports before heading to Surigao and Davao). Besides, the seas of the eastern seaboard are rough many months of the year and maybe that was the reason why Sweet Lines used their bigger former cargo-passenger ships from Europe rather than using their small ex-”FS” ships (in this period their competitors to Davao were still using that type).

And so, in 1972, William Lines entered the stronghold of Sweet Lines, which it dominated, the port of Tacloban which the company was not serving before. Was that to repay the compliments of Sweet Lines entering their Iligan Bay bastion and their ports of Cebu and Tagbilaran plus the foray of Sweet Lines in Davao? William Lines entered Tacloban alright but it was a tepid attempt at first by just using an ex-”FS” ship (maybe they just want to take away some cargo). Their main challenge in Tacloban will come three years later in 1975 with their fast cruiser liner Tacloban City, only the third of its type in William Lines after the liners Misamis Occidental and Cebu City and that maybe shows how itching was William Lines in returning the compliments. Or showing up Sweet Lines.

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Where were the other leading national liner companies in this battle of the two? Regarding Gothong & Company, I think their sights were more aimed at the leading shipping company Compania Maritima plus in filling the requirements of strategic partner Lu Do & Lu Ym which was scooping all the the copra that they can get. Actually, the Go Thong & Company and Compania Maritima both had overseas lines then. Meanwhile, the Philippine Steam Navigation Company (PSNC) and plus Aboitiz Shipping Corporation (revived as a separate entity in 1966 after the buy-out of the other half of General Shipping Corporation) and Cebu Bohol Ferry Company, a subsidiary of Aboitiz Shipping Corporation which are operating as one is competing neither here or there as it seems they were just content on keeping what was theirs and that the interests of Everett Steamship, the American partner of Aboitiz in PSNC will be protected and later cornered when the Laurel-Langley Agreement lapses in 1974. Plus Aboitiz through the Cebu Shipyard & Engineering Works were raking it all in servicing the ships of the competition including the lengthening of the ex-”FS” and ex-”F” ships of their competitors (plus of course their own). Their routes are so diverse and even quixotic that I cannot see their focal point. It is not Cebu for sure and whereas their rivals were already acquiring new ships they were moored in maintaining their so-many ex-”FS” ships (they had then the most in the country). Also in owning Cebu Shipyard & Engineering Works they were confident they can make these ships run forever as they had lots of spare parts in stock and maybe that was through their American connection (not only through Everett Steamship but the Aboitizes are also American citizens). Besides, in Everett Steamship they were also in overseas routes and having overseas routes plus domestic shipping was the hallmark of the first tier of shipping companies then aside from having more ships. In this first tier, the Philippine President Lines (PPL) was also in there but later they surrendered their domestic operations.

Meanwhile, the greatest thrust of Gothong & Company it seems was to serve the needs and interests of Lu Do & Lu Ym but it was a strategic partnership that brought Gothong a lot of dividends so much so that before their break-up in 1972 they might have already been ahead of Compania Maritima in the inter-island routes with all the small ships that they are sailing in the regional routes aside from the national routes. Gothong & Company as might not be realized by many is actually a major regional shipping company too and with a bigger area than that served by Sweet Lines and William Lines for they were operating a lot of small ferries whose primary role is to transport the copra of Lu Do & Lu Ym, the biggest copra and coconut oil concern then in the country and carrying passengers is just secondary. In the Visayas-Mindanao routes, the Top 3 were actually Go Thong & Company, Sweet Lines and William Lines, in that order maybe. From Cebu, Go Thong had small ships to as far as Tawi-tawi and the Moro Gulf plus the eastern seaboard of Mindanao and Samar. Sweet Lines, however was very strong in passenger department.

In the early 1970’s, many will be surprised if I will say that the fleets of William Lines and Sweet Lines were at near parity but the former had a slight pull. And that was really a mighty climb by Sweet Lines from just being a major regional shipping company, a result of their aggressiveness and ambition. Imagine nearly catching up William Lines, an established shipping company with loads of political connection (think of Ferdinand Marcos, a good friend of William Chiongbian, the founder) and topping the likes of whatever General Shipping Company, Southern Lines and Escano Lines have ever reached. Entering the late 1970’s, Sweet Lines (and William Lines) were already beginning to threaten the place of Aboitiz Shipping Corporation (including the integrated Philippine Steam Navigation Corporation) which will drop off a lot subsequently after they stopped buying ships after 1974.

Where did the divergence of the two very comparable shipping companies began? It began from 1975 when William Lines started acquiring the next paradigm-changing type of ships, the surplus fast cruiser liners from Japan which Sweet Lines declined to match but which the rising successor-to-Gothong Sulpicio Lines did. At just the start of the 1980’s with the success from this type of ship William Lines and Sulpicio Lines were already jostling to replace the tottering Compania Maritima from its top perch. It seems Sweet Lines failed to realize the lesson that the former cargo-passenger ships from Europe and the brand-new Sweet Grace and the good Sweet Rose fueled their rise in the late 1960’s and that the acquired luxury liners Sweet Faith and Sweet Home continued their rise at the start of the 1970’s. And these former cargo-passenger ships from Europe also propelled Gothong & Company and William Lines in their ascent. Why did Sweet Lines stop acquiring good liners? Was there a financial reason behind their refusal to join the fast cruiser phenomenon? Well, they were not the only ones which did not join the fast cruiser liner bandwagon.

The biggest blunder of Sweet Lines was when they declared in 1978 that henceforth they will just acquire small RORO passenger ships. I do not know if they were imitating Sulpicio Lines which went for small ROROs first (but then that company had fast cruiser liners from Japan). That might have been good for their regional routes but not for the liner routes. And to think their luxury liners Sweet Faith and Sweet Home might already conk out anytime because of old age (yes, both were gone in two years). And so for a short period Sweet Lines have no good liners for Cebu, the time William Lines was fielding their Dona Virginia, the biggest and fastest liner when it was fielded and Sulpicio Lines was fielding the Philippine Princess. What a blasphemy and turn-around! In 1970, just ten years earlier, Sweet Lines was dominating William Lines in the Cebu route. That was a miscalculation from which Sweet Lines never seemed to recover. From fielding the best there, Sweet Lines suddenly had no horse. And so the next chapter of the luxury liner wars in the premier Manila-Cebu route was fought not by William Lines and Sweet Lines but by William Lines and the surging Sulpicio Lines. In just a decade’s time Sweet Lines forgot that it was modernity in ships and aggression in routes that brought them to where they were.

1980 Dona Virginia

Credits to Daily Express and Gorio Belen

When Sweet Lines acquired the Sweet RORO in 1982 to battle again in the Manila-Cebu route it was as if they imitated the strategy of Carlos A. Gothong Lines Inc. (CAGLI) to go direct into the RORO or ROPAX paradigm and bypass the fast cruiser liners altogether (but then where was CAGLI in the totem pole of liner companies even if they bypassed the fast cruiser liner stage?). But by then their former cargo-passenger ships from Europe were already failing and will very soon be gone. The net effect was the Sweet Lines liner total was regressing even though they acquired the Sweet RORO 2 in 1983 to pair the Sweet RORO. The reason for this is its former cargo-passenger ships from Europe were already in its last gasps and the small ROROs were never really suited for liner duty except for the direct routes to Tagbilaran and Tacloban. If studied it can be shown that when a liner company stops at some time to buy liners sufficient in numbers and size then they get left behind. This is also what happened to Compania Maritima, Aboitiz Shipping Corporation and Escano Lines, the reason the fell by the wayside in the 1980’s). And that is what happened to Sweet Lines just a little bit later and so its near-parity with Williams Lines which surged in the 1970’s and 1980’s was broken. And that completed their divergence.

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Credits to Philippine Daily Express and Gorio Belen

In the early 1990’s, Sweet Lines will completely fail and stop all shipping operations, in liners, regional shipping and cargo operations (through their Central Shipping Corporation) and sell their ships with some of the ships sadly being broken up (a few of their ships were also garnished by creditors). Meanwhile, William Lines was still trying then to catch up with Sulpicio Lines that had overtaken them through a big splash in big and fast ROPAXes in 1988.

Sweet Lines benefited in the middle of the 1960’s with the quitting of General Shipping and Royal Lines. Later, William Lines, Sulpicio Lines and Sweet Lines benefited with the retreat of Aboitiz Shipping Corporation in the late 1970’s. In the next decade, William Lines and Sulpicio Lines benefited from the collapse of Compania Maritima in the crisis years at the tailend of the Marcos dictatorship. Sweet Lines did not benefit from that because they were not poised to because of their grave error in 1978.

When Sweet Lines collapsed in the early 1990’s it seems among those which benefited was the revived Aboitiz Shipping Corporation which was helped in getting back to the liner business by Jebsens of Norway (think SuperFerry). Well, that’s just the way it is in competition. It is a rat race and one can never pause or stop competing as the others will simply swallow the weak.

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The Battle for the Southern Mindanao Ports After The War And Before The Era of RORO Liners

Discussing this topic, the author wishes to clarify that the discussion will be limited to the period after World War II. There are not enough research materials yet before the war and in that earlier period Southern Mindanao was not yet that economically important to the country since the great wave of migration to the region only happened starting in the 1950’s and then peaking in the 1960’s and the 1970’s.

Talking of Southern Mindanao ports, these consisted mainly of Davao, General Santos (or Dadiangas) and Cotabato (which is actually Parang or Polloc port located in another town) and to some extent also Pagadian and Kabasalan in earlier times and also Mati and Bislig. Since ships generally used the western approach, inadvertently Zamboanga port will be included in this since all ships to Southern Mindanao port using the western approach will use that as an intermediate stop since it just lies along the route and it has a good passenger and cargo volume.

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Gorio Belen research in the National Library

After World War II, shipping to Southern Mindanao boomed because it was the “new frontier” of the country. There was great migration by Christians from other parts of the country and this was encouraged and supported by the government to ease the “land pressure” in Luzon and Visayas which was the fuel then for the land unrest (read: Pambansang Kilusan ng Magbubukid, Sakdalista movement, Hukbalahap, etc.). The land of Mindanao was being opened through the building of roads and the bounty of the land and the forests were being exploited (without asking the say-so of the native peoples and that fueled the unrest of the latter decades; the Luzon land unrest was “solved” to be replaced by Mindanao unrest and war – what an irony and tragedy!). And so people and goods needed to be transported and in such a situation where “ships come where there is cargo” there was a battle for the Southern Mindanao ports among the local shipping companies. Davao was the primary route and port of Southern Mindanao and almost invariably the Davao ships will also drop anchor in Dadiangas (General Santos City).

At the outset, it was Compania Maritima which led the pack to Southern Mindanao after World War II as she was the biggest liner shipping company then with the most ships, half of which were big by local standards (that means a length of about 100 meters). The company possessed ex-“C1-M-AV1” surplus ships as compensation by the US Government for their ships lost during the war and also big cargo-passenger ships from Europe while the competition had no better than the small ex-“FS” ships from the US Army which have to seek shelter when the seas begin to roil.

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Gorio Belen research in the National Library

Among the Compania Maritima competitors to the Southern Mindanao ports in the late 1940’s and early 1950’s were Philippine Steam and Navigation Company (PSNC), Manila Steamship Company, De la Rama Steamship, William Lines Inc. and Escano Lines. Most of the liner shipping companies of the day then shirked from Southern Mindanao routes because it was taxing on the fleet as the ships needed two weeks for the entire voyage. So just to be able to offer a weekly schedule, two ships of the fleet must be devoted to a Southern Mindanao route.

It was Philippine Steam and Navigation Company (PSNC), being backed by Everett Steamship of the United States, which was more competitive against Compania Maritima as it also had ex-“C1-M-AV1” and ex-“Type N3” ships. PSNC was a venture between Everett Steamship and Aboitiz Shipping (and later with the end of “Parity Rights”, it passed on to the latter). Manila Steamship Co. was competitive, too since it also had a big fleet. However, this company quit shipping after the explosion and fire that hit their flagship “Mayon” in 1955. Meanwhile, De la Rama Steamship even quit earlier to concentrate on international shipping and being an agents after some local issues.

The year that Manila Steamship quit shipping, the new liner company Carlos A. Go Thong & Company joined the Southern Mindanao battle, too. In the mid-1950’s, with some shake-out in the shipping industry, there were less competitors and ships in this decade (because some really old ships have already quit along with some very small ones). It should be noted, however, that there were ocean-going liners that were originating from Southern Mindanao that goes to Manila first before proceeding to Japan and the USA. Some of those that provided that kind of service were Everett Steamship and Compania Maritima.

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Gorio Belen research in the National Library

In the 1960’s, passenger-cargo ships from Europe that were bigger than the ex-“FS” ships began to arrive in the Philippines and many of these were fielded to the Southern Mindanao routes. Among the users of that type were Go Thong and William Lines. Go Thong was also able to acquire the big World War II surplus “C1-A” ships like the “Manila Bay” and “Subic Bay”. Compania Maritima, however, bought brand-new liners and chartered big reparations cargo-passenger ships from the government-owned National Development Corporation (NDC) and so they held on to their lead in the Southern Mindanao routes in this decade. Meanwhile, Everett/PSNC was not far behind and they even used in Southern Mindanao their new liners from Japan, the “Elcano” and the “Legazpi”. Additionally, there was a new entrant in the late 1960’s, the ambitious Sweet Lines which was one of the beneficiaries of the quitting of General Shipping Company of local routes (the other was Aboitiz Shipping Corporation).

At the start of the 1970’s, Compania Maritima was still ruling the Southern Mindanao routes. But several very interesting developments happened in this decade. First, the big Go Thong/Universal Shipping which already exceeded Compania Maritima in size had broken into three shipping companies and Sulpicio Lines Incorporated, Carlos A. Gothong Lines Incorporated and Lorenzo Shipping Corporation emerged (until 1979 the operation of the latter two were joint). In a few years time, however, Sulpicio Lines grew fast and proved to be a strong competitor. In this decade, it was already slowly becoming obvious that Compania Maritima was losing steam especially as they regularly lost ships in storms. William Lines then was in a race with Sulpicio Lines to dislodge Compania Maritima from its perch. Everett Steamship meanwhile bowed out because of the end of “Parity Rights” of the Americans (and thus they are no longer allowed to do business as a Philippine “national”) and PSNC (their partnership with the Aboitizes) was merged with Aboitiz Shipping Corporation and the latter became the surviving entity. But with no new ships, Aboitiz Shipping Corporation bowed out of Southern Mindanao liner service. However, the combined Lorenzo Shipping Corporation and Carlos A. Gothong Shipping Lines (CAGLI) and Sweet Lines Inc. were still competing heavily in the Southern Mindanao routes in the 1970’s.

Two very important developments happened before the end of the 1970’s. One, containerization began and this changed the game of shipping. Where before it was just practically the liners that carried the cargo, now the carriers split into two, the container ships and the liners. Subsequently, the passenger capacity of the liners grew as they no longer have to devote a lot of space for cargo. By this time, the massive migration of Christians to Southern Mindanao has also boomed its population and consequently more need to travel.

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Gorio Belen research in the National Library

The second development was the introduction of fast cruiser liners that call on just one intermediate port (before a liner to Davao will usually call first in Cebu, Tagbilaran, a northern Mindanao port maybe, Zamboanga definitely and Dadiangas. So where before 10-knot ships like the ex-”FS” and ex-”C1-M-AV1” ships will take two weeks to complete an entire voyage and the faster ex-European passenger-cargo ships cycles every 10 or 11 days, the new fast cruisers complete the voyage in just a week. By my definition, fast cruisers of this period were the liners capable then of 18 knots. Usually, these were not converted cargo-passenger ships from other countries (these were fast cruisers even in Japan, usually). These were also luxury liners in the local parlance and one key feature of that is the availability of air-conditioning. With that truly luxurious suites and cabins became possible.

The fast “Dona Ana” (later “Dona Marilyn”) of Sulpicio Lines which came in 1976 tried to change the game by just having one intermediate port call, in Cebu. William Lines responded with the even faster cruiser “Manila City” (the second) in 1976 which only had Zamboanga as its intermediate port. With their speed and the use of just one intermediate port, the “Dona Ana” and “Manila City” was able maintain a weekly schedule. Although the luxurious flagship “Filipinas” of Compania Maritima was also fast at 17 knots, she dropped by many intermediate ports and so she cannot maintain a weekly sailing. Compania Maritima never dropped the old style of many intermediate ports.

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Photo credits: Times Journal and Gorio Belen

Gothong+Lorenzo was not able to respond well to this challenge (though they tried) as they had no true fast cruiser liners. So, they had to use two ships for a route to maintain a weekly sailing or three ships to maintain a cycle of every 10 days. Sweet Lines also tried but like Gothong+Lorenzo they also have no fast cruisers assigned to Southern Mindanao (they had two though in Cebu, the “Sweet Faith” and the “Sweet Home”). Compania Maritima and Sweet Lines were the users of three ships to the Davao route to be able to cycle a ship every 10 days. Aboitiz Shipping, meanwhile, with no new ships simply dropped out of liner shipping to Southern Mindanao and just concentrated on container shipping.

Although William Lines and Sulpicio Lines already had fast cruiser liners to Southern Mindanao they also still used their old passenger-cargo ships to the region in the late 1970’s in conjunction with their fast cruisers liners. So with them the passengers have a choice of the fast or the slow which was also less luxurious. Fares also differed, of course.

In the container segment of shipping, the battle was toe-to-toe. Aboitiz Shipping rolled out the Aboitiz Concarriers, William Lines had the Wilcons, Sulpicio Lines fielded the Sulcons (Sulpicio Container) and later Lorenzo Shipping sailed the Lorcons (Lorenzo Container). Many of the ships mentioned were once general cargo ships converted into container ships. [The later series Aboitiz container ships were named Superconcarriers and Megaconcarriers.] Lorenzo Shipping then split with Carlos A. Gothong Lines Inc. and the latter then quit Southern Mindanao routes to concentrate on the Visayas-Mindanao routes. [Later, Lorenzo Shipping quit shipping altogether and sold out to the Magsaysay group before they were reborn as the Oceanic Container Lines.]

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Gorio Belen research in the National Library

In passenger liners, William Lines and Sulpicio Lines continued to battle in the Southern Mindanao ports in the 1980’s using fast cruiser liners. Sulpicio Lines had the edge as they had more fast cruiser liners [William Lines still had to make do with their graying former European passenger-cargo ships]. For a while until they quit in 1984, Compania Maritima was battling Sulpicio Lines more than toe-to-toe. After all, Southern Mindanao was the area of concentration of Compania Maritima and in Davao they even have their own port, the MINTERBRO port. Compania Maritima concentrated their best liners, the “Filipinas”, “Visayas” and “Mindanao” plus their passenger-cargo ships “Leyte Gulf” and “Dadiangas” in the General Santos/Davao route before the company’s life expired. While the three were battling, the other liner companies were not able to respond except for Sea Transport Co. and Solid Shipping Lines which were not operating passenger liners. One independent liner company, the Northern Lines Inc. which had routes to Southern Mindanao also quit at about the same time of Compania Maritima at the height of the political and financial crisis leading to the mid-1980’s.

Before the era of RORO liners, there were already more container ships to Southern Mindanao than passenger liners. That how strong was the growth of that new paradigm. This new dominant paradigm even forced the fast cruisers to carry container vans atop their cargo holds as that was already the demand of the shippers and traders.

In the 1980’s before the advent of RORO liners starting in 1983 there were actually only a few fast cruiser liners doing the Southern Mindanao routes. Among those was the “Dona Ana”, the pioneer fast cruiser of Sulpicio Lines to Davao. This ship was later pulled out to replace “Don Sulpicio” in the Manila-Cebu route as the ship caught fire and she was renamed to “Dona Marilyn”. However, the fast cruisers “Don Enrique” (the later “Davao Princess” and “Iloilo Princess” and “Don Eusebio” (the later “Dipolog Princess”) alternated in the Manila-Cebu-Davao route. In 1981, when the “Philippine Princess” came, “Dona Marilyn” was reassigned to the Cotabato route. She was the first fast cruiser liner in that route.

Don Sulpicio, Dona Ana and Don Ricardo

Photo by Jon Uy Saulog

On another noteworthy trivia and clarification, Sulpicio Lines also fielded the third “Don Carlos” in the General Santos route in 1977. This ferry was a former vehicle carrier in Japan and so she had a cargo deck and a ramp. However, she was not used as a RORO ship. The ramps were just used to ease the loading of livestock from Gensan. This city sends a lot of those live commodities to Manila. She was actually a “WOWO” ship (Walk on, Walk Off). However, she also takes in heavy equipment and trucks bound for Gensan dealers. So technically “Don Carlos” was the first RORO to Southern Mindanao. But she did not use container vans.

For William Lines, the second “Manila City” (the first “Manila City” was an ex-”FS” ship) was their only fast cruiser to Southern Mindanao for a long time in this decade. Most of the passenger ships they were using in the region were former European passenger-cargo ships like what Sweet Lines were using (the company was also using the “Sweet Grace” to Southern Mindanao which was a brand-new liner in 1968 but was not that fast). Approaching the end of the decade only three national shipping companies were left sailing liners to Southern Mindanao – Sulpicio Lines, William Lines and Sweet Lines. One of the reasons for that was the crisis spawned by the Aquino assassination halved the number of liner companies in the Philippines. It was not because the traffic to Southern Mindanao dropped considerably. In container shipping to Southern Mindanao before the RORO liners came there were six players – Aboitiz Shipping Corporation, William Lines, Sulpicio Lines, Lorenzo Shipping Corporation, Sea Transport Company and Solid Shipping Lines.

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MV Don Carlos (Gorio Belen research in the National Library

In 1983, a new paradigm arrived in the Southern Mindanao routes and it ushered a new era. These are the RORO (or ROPAX) liners which were even bigger and just as fast as the fast cruiser liners. And they can carry more container vans than the fast cruisers. Later, RORO liners were even faster as they can already sail at 20 knots. Can anyone hazard a guess which was the first RORO liner of Southern Mindanao?

I will discuss the era of RORO liners in Southern Mindanao in a subsequent article (as I do not want this article to be too long and unwieldy). With that, it will be a discussion of the recent history of the Southern Mindanao routes and liners.

The Last Stand of Compania Maritima

In the postwar years, Compania Maritima stressed routes going to southern and western Mindanao (because ships going to southern Mindanao dock in Zamboanga first). It was easy for them since they had liners bigger than former “FS” ships, a luxury not available to their competitors and they had more ships (which is needed since the route were long and takes time to come back). That period Compania Maritima was the biggest shipping company in the Philippines and half of their fleet were big ships. In terms of big ships, they then had the most in the country.

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Photo credits: Manila Chronicle and Gorio Belen

Most ships running the southern Mindanao routes were former “FS” ships which were once small cargo ships of the US Army in World War II. In those routes, Compania Maritima were using former passenger-cargo ships from Europe and there was a whale of a difference between those and the former “FS” ships. The extra space and speed matters a lot and smaller ships were simply more bouncy in inclement weather or when the monsoons are blowing hard.

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Their competitors William Lines and Go Thong were just using former “FS” ships in the route and in the case of the latter it was even using lengthened ex-”F” ships. PSNC (Philippine Steam and Navigation Co.) meanwhile has mixed ex-”FS” and ex-C1-M-AV1” ships in the southern Mindanao routes. In 1955, when Everett Steamship’s duo of brand-new luxury liners which were sister ships arrived, the Legazpi and the Elcano, PSNC withdrew the former “C1-M-AV1” ships in the Davao route (Everett SS was then operating through PSNC in partnership with Aboitiz Shipping Corporation).

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A former ex-“C1-M-AV1” ship (Photo credits: Phil. Herald and Gorio Belen)

Compania Maritima was dominant in the southern Mindanao routes because their ships were simply bigger, better and faster. Their only worthy competition were the Legazpi and Elcano but still their ships which were former European passenger-cargo ships were bigger than those and has more cargo capacity, an important feature then since more cargo meant more revenue.

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(Photo credits: Phil. Herald and Gorio Belen)

In those routes to the south, Compania Maritima followed what was in vogue or normal then, that is the ships pass so many intermediate ports (as in up to six) and Cebu or Iloilo will be one of them. The ships will then dock in other Visayan ports like Tagbilaran, Dumaguete or Pulupandan or northern Mindanao ports like Cagayan de Oro, Iligan or Ozamis, among others. In the early ’70’s, Sweet Lines pioneered the route through the eastern seaboard of Mindanao. But just the same their ships docked first in Visayas ports.

That was the reason why ships then took nearly two weeks to complete a voyage and two ships had to alternate in serving a route to southern Mindanao so a weekly schedule can be maintained. Most had Davao as end port and some had Gensan as end port. Those still going to Davao usually docked also in Gensan (it was called Dadiangas then). A few ships had Cotabato as the end port (it was actually the Polloc port in Parang, Cotabato).

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MV Dona Ana (Wikimedia Commons)

However, in 1976, the new paradigm, that of fast cruiser liners came also to Mindanao. Bringers of it were Sulpicio Lines with the Dona Ana and William Lines with the Manila City. These fast ships only took three days to Davao compared to the six days of the liners before. These new ships only had one intermediate stop, Cebu for Sulpicio Lines and Zamboanga for William Lines. Fast cruisers of that era meant a ship can do 18 knots sustained. These fast cruisers had prompt departures and usually they will arrive at the posted ETA.

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Photo credits: Times Journal and Gorio Belen

Aside from the Dona Ana, Sulpicio Lines also introduced small passenger-cargo ships with direct Davao sailings and these ships only took five days for the voyage. In 1978, Sulpicio Lines introduced the fast cruiser liners Don Enrique and Don Eusebio to Southern Mindanao routes. Even with these fieldings, Sulpicio Lines and William Lines maintained their old ships with multiple intermediate ports which took six days and with two ships alternating. But passengers who can’t afford or who don’t want to take the plane suddenly has a faster and more luxurious passage. These moves of Sulpicio Lines and William Lines put a lot of pressure on the other operators.

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Photo credit: Gorio Belen

These new liners of Sulpicio Lines and William Lines, being fast and taking fewer days forced changes in the sailings of the other companies. Sweet Lines then assigned three ships rotating to the Davao route and by using the shorter eastern seaboard route and with just one intermediate port was capable of reaching Davao in 4 days. Sweet Lines cannot match Sulpicio Lines and William Lines because they have no fast cruiser liners (they will try to match in 1983 when they acquired the fast RORO liner Sweet RORO 2).

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Photo credit: Times Journal and Gorio Belen

The combined Carlos A. Gothong Lines Inc. (CAGLI) and Lorenzo Shipping Company tried a new tack. They simply dropped passenger service to Davao and offered direct cargo sailings (hence, their ships can almost match the sailing times of the Sulpicio and William fast cruisers). Aboitiz Shipping Corporation meanwhile had already dropped Davao and Gensan even before and their ships were sailing up to Pagadian only (which they will also relinquish and abandon southern Mindanao). The other liner companies were not involved in this battle like Escano Lines, Negros Navigation and the minor liner companies because they had no southern Mindanao nor western Mindanao routes even before.

Compania Maritima which like the others used doubling of ships to Davao or Gensan also used the approach of Sweet Lines, that is to triple the ships in a Davao route so their sailings time will be reduced to four days. Their ships are faster than Sweet Lines’ but although they pruned the number of intermediate port they really can’t bring it down to just one port (so they are not faster to Davao than Sweet Lines). By this time Compania Maritima was already using their best and fastest ships to the Davao route and their next echelon of ships were also doing the other southern Mindanao routes. With this tactic Compania Maritima had a very thin coverage of their old northern Mindanao and Eastern Visayas routes.

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The Compania Maritima flagship (Photo credits: Evening News and Gorio Belen)

If Compania Maritima thought they can hold fort with this tactic they were sadly mistaken. In 1978, Aboitiz Shipping Corporation boldly came back to the southern Mindanao routes with its container ships, a new paradigm in Philippine shipping and they were offering direct sailings which means no intermediate ports. With that they can offer a faster (than Compania Maritima and Sweet Lines) and more secure shipping of goods with less damage. William Lines and Sulpicio Lines, not to be outdone, matched this new offering of Aboitiz Shipping Corporation the next year and this was followed soon by Lorenzo Shipping Corporation. Not to be left out was the new Sea Transport Company, a pure cargo company which offered direct container services to southern Mindanao even ahead of the national liner majors.

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Photo credits: Times Journal and Gorio Belen

As mentioned before, Sweet Lines also followed suit with a fast service to Davao with the Sweet RORO 2 in 1983. If Compania Maritima was also strong in Cebu cargo before, by this period the national liner majors also had direct and dedicated container ship sailings to Cebu. Cargo is actually the bread and butter of shipping and since Compania Maritima never invested in container ships in due time they were already badly outgunned. Their competition already had fast cruiser liners and it had containers ships too, both new paradigms that Compania Maritima never possessed and they were still stuck to the old cruisers and old way of sailing.

I don’t know if Compania Maritima ever thought of getting aboard the new paradigms. Whatever, events soon decided things for them. President Marcos’ grip on power was loosening, his health was deteriorating and soon Ninoy Aquino was gunned down in the airport in his return in 1983. Political crisis and financial crisis were soon raging in the land, the peso was sinking very fast and production and trade suffered. Even prime companies were tottering on the edge then because of crushing debt loads when lending from the banks was nearly impossible. In this period, even the local operations of the major car assemblers collapsed – Toyota, Ford, General Motors. Other big companies were closing shop too.

The next year Compania Maritima’s answer to the crisis became known to all. They simply ceased operations too like the motoring majors and soon their dual-citizen owners were on their way back to Spain. Compania Maritima’s ships were laid up but soon they were sold to the breakers one by one. By 1988, none of Compania Maritima’s ships were still existing.

And that was how the old and long No.1 in Philippine shipping ended its life.

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Compania Maritima building in Cebu

Developments in Philippine Shipping in 1965 and 1966

The years 1965 and 1966 witnessed key developments and shifts in Philippine shipping. In those two years, two liner companies quit the local passenger liner shipping scene. These are the General Shipping Company and the Southern Lines Incorporated which both started right after the end of World War II when the US began transferring to us war-surplus ship. Thus the fleet of General Shipping Corporation and Southern Lines Incorporated consisted mainly of converted ex-“FS” ships. General Shipping, however, has two local-built luxury liners, the General Roxas and the General del Pilar. Southern Lines, meanwhile has one local-built luxury liner, the Governor B. Lopez plus the Don Julio from Ledesma Shipping Lines which was an ex-”FS” ship refitted to have luxury accommodations and was fast as she had former submarine engines. The rest of the fleet of the two shipping companies were run-of-the-mill passenger-cargo ships of the time except that Southern Lines had a significant number of the smaller ex-“F” ships in their regional routes.

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General Shipping had a fleet of a dozen liners and it had routes to all over the Visayas but it barely touched Cebu and Mindanao. Meanwhile, Southern Lines’ routes were mainly concentrated in Western Visayas and Romblon. It was the “Negros Navigation” of that region during that time, in effect, because Negros Navigation was just practically a regional operation then and they began as a postwar liner company when Southern Lines went out of the liner shipping scene. The fleet of Southern Lines was just as big as General Shipping but as said earlier a significant number of it was in the regional routes and those were mostly former “F” ships that were a little small for liner use unless lengthened like what was done by Carlos A. Gothong & Co. and others.

How did the national shipping scene stack up in those years? Well, in 1966, there was a near-parity between Compania Maritima, Philippine Steamship & Navigation Company (PSNC) and Carlos A. Gothong & Co. in the inter-island routes. Let me clarify that not counted here were their ships in the international routes. In ranking the shipping companies, Compania Maritima was a little ahead with Philippine Steamship & Navigation Company coming in second and Carlos A. Gothong & Co. trailing in on third. They were the first pack, so to speak as the fleet of the other liner shipping companies were a significantly behind them. If a fourth place will be awarded it will actually go to General Shipping Company. And a fifth place will have to be claimed by William Lines Inc.. This reckoning considers not only the number of ships but also the sizes of the ships as well as if the company has a luxury liner.

Two liner shipping companies quitting at nearly the same time will trigger realignments as they won’t simply go away as their ships and franchises will go to other shipping companies and that has always been the case. In this particular case their quitting of the General Shipping and Southern Lines not only produced realignments but also births and rebirths two three shipping companies.sli

In the sell-offs of the liners, Aboitiz Shipping Corporation got nearly half of the fleet of General Shipping (and the other half went to Sweet Lines Incorporated). Though Aboitiz Shipping had a start way back in 1907 to support their abaca trade in the pre-World War II period, they were in a merger with Escano Lines in La Naviera shipping company before the war. Then after World War II, they were in a partnership with Everett Steamship in Philippine Steamship & Navigation Company and had no independent operations. [And so it seems when they proposed a merger with William Lines Incorporated and Carlos A. Gothong Lines Incorporated for a merger in 1995, it seems they were simply going back to their old habit?]

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With the purchase of ships and franchises from General Shipping, Aboitiz Shipping was reborn with an independent operation in 1966. And besides that, a little later, they were also able to establish the Cebu-Bohol Ferry Company (CBFC), a shipping company that has no Bohol port of call from Manila but has regional operations. To bolster their fleet, Aboitiz Shipping also purchased two ex-”FS” ships from Philippine Steamship & Navigation Company (PSNC), the Baztan and FS-165. Maybe the two belonged to them anyway as part of their partnership with PSNC. As clarification, the ships acquired from General Shipping did not immediately begin sailing as those were lengthened first locally and refitted. Lengthening of former “FS” ships was a common practice in the 1960’s.

Since Aboitiz Shipping Company, Cebu-Bohol Ferry Company and Philippine Steamship and Navigation Company had combined operations, for the first time after the war there is a shipping combine with more ships total than the leader Compania Maritima. However, the fleet of Aboitiz Shipping Company, Cebu-Bohol Ferry Company and Philippine Steamship and Navigation Company consisted mainly of ex-“FS” ships while the majority of Compania Maritima’s fleet consisted of big ships from Europe and so in terms of Gross Register Tonnage (GRT), an established way of calculating fleet size, Compania Maritima was still ahead. And besides, they have liners in the foreign routes that can also be used for the local routes if those were around.

Sweet Lines Incorporated of Bohol, which was formerly a big regional shipping company in Central Visayas, Eastern Visayas and Northern Mindanao was able to acquire the same number of ships as Aboitiz Shipping from General Shipping Corporation. With the franchises that went along with the ships, Sweet Lines was able to open routes to Manila and for the first time they became a liner shipping company. Meanwhile, General Shipping Company swapped their luxury liner General del Pilar for an ex-“C1-M-AV1” ship Compania Maritima, the Mactan to use it in their international routes. Sweet Lines, however, was able to acquire one of the luxury liners of General Shipping, the General Roxas which became the Sweet Rose. That was the total picture now of how the local fleet of General Shipping Corporation was cut up after it quit the local shipping scene.

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The exit of the other shipping company, the Southern Lines Incorporated also had dramatic aftermaths. With the exit of Southern Lines Incorporated, it was full steam ahead for Negros Navigation Company to become a full-pledged liner shipping company as Western Visayas needed a successor liner company in their place. However, unlike the others which relied at this time with surplus ships from Europe, Negros Navigation built their fleet not by taking over the fleet of Southern Lines but by ordering brand-new liners from Japan starting with the Dona Florentina in 1965 (or with the Princess of Negros of 1962 that was ordered from Hongkong which succeeded the Don Julio, the ex-”FS” ship which went to Southern Lines). [In fact, none of the ships of Southern Lines ended up with Negros Navigation.] The routes and ports of call of Southern Lines and Negros Navigation were almost exactly the same. Take note that the Board of Directors of Southern Lines and Negros Navigation have an intersection and both belonged to the crème de la crème of Iloilo and Negros. The succession of Southern Lines to Negros Navigation was just like a baton passed by a runner to a fellow runner.

The demise of the fleet of Southern Lines did not produce a big realignment in the fleet of others. Firstly, 2/3 of the fleet of Southern Lines were ex-”F” ships which were not liners in the first place. Secondly, the remainder of its fleet, the liners, their major ships were divided almost equally by the other shipping companies. Carlos A. Gothong & Co. got the best, the only luxury liner of Southern Lines which was the Governor B. Lopez which became the first liner of Carlos A. Gothong & Co. with airconditioning, the Dona Ana in their fleet. Another which is better and than the ex-”FS” ships went to Sweet Lines as the Sweet Sail. Two of the liner ships of Southern Lines went to the regional shipping company Visayas Transportation so it did not matter in the national shipping balance.

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For a very short time Compania Maritima and PSNC+Aboitiz Shipping Comp.+Cebu-Bohol Ferry Company was ahead from the others. However it was very short lived since Carlos A. Gothong & Co.’s surplus ships from Europe began arriving in greater numbers starting in the mid-1960’s. William Lines likewise copied that model and also began purchasing surplus ships from Europe to be converted into liners here. Actually PSNC+Aboitiz Shipping Comp.+Cebu-Bohol Ferry Comp.’s share of the lead was tenuous as most of their fleet consisted of war-surplus ships from the US that were beginning to get old and are more prone to accidents. Meanwhile, from 1967 the “suicide” of Compania Maritima’s ships began.

https://psssonline.wordpress.com/2016/09/23/how-to-lose-the-equivalent-of-a-liner-fleet-in-just-over-a-decade-the-decline-and-fall-of-compania-maritima/

So, two liner shipping companies died in the mid-1960’s (actually General Shipping Company shifted to international routes like Ledesma Shipping Co. which had a merger with Negros Navigation earlier) but in their place three liner shipping companies emerged – Aboitiz Shipping Company, Cebu-Bohol Ferry Company and Sweet Lines Incorporated although one is a subsidiary of the other.

Those were the major developments in Philippine liner shipping in the mid-1960’s. That then shaped the liner shipping scene in the Philippines in the next years.gen-luna

Photo Credits: Gorio Belen, Philippine Herald, Manila Chronicle, Philippine Ship Spotters Society, PSSS

How To Lose The Equivalent Of A Liner Fleet in Just Over A Decade: The Decline And Fall of Compania Maritima

For nearly a century since the tailend of the Spanish regime in the Philippines it was Compania Maritima that was the dominant passenger shipping company for most of that period although at times there were also shipping companies that will draw parity or even slightly exceed Compania Maritima. This company has Spanish origins and hence it had the advantage of European connections, a factor not enjoyed by other shipping companies and the plus of that can be felt in ship acquisitions and maybe even capitalization. It also did not hinder Compania Maritima that the owner Fernandez Brothers were not only heavyweight in business but also in politics even in the Commonwealth period and this continued until the early Republic years. As in one of them being a Senator of the Commonwealth and of the Republic. Those were the times when capital was tight and acquiring loans need inside and political connections.

Right after the Republic was born, Compania Maritima or Maritime Company was fast out of the gate and immediately built up a sizable fleet not only in sheer number but even in the size of ships. They were the first among local companies in tapping Europe as source of ships and unlike those sourced by Madrigal and Elizalde, theirs were not old, worn-down ships weathered by convoy duty during the war. There was only one time in the postwar years that a local shipping company was able to match them in sheer number. This was the Aboitiz Shipping Corporation that was the beneficiary of the expiration of the Laurel-Langley Agreement in 1974 when Everett Steamship has to give up their share in Philippine Steamship and Navigation Company. But that fleet of Aboitiz was loaded with small ex-”FS” ships that were already growing old. Compania Maritima had a significant number too of ex-”FS” ships but they were not dependent on that type while that formed the backbone of Aboitiz’s fleet.

However, out of twenty or so ships accumulated through the years with some used for a time in foreign routes, Compania Maritima began losing ships through hull losses at a rate of nearly one per year from 1967 to 1981 when before that they almost had no serious accidents. Of course, like the latter Sulpicio Lines, Compania Maritima “pushes” ships even in inclement weather. But the downturn was so stark I cannot begin to understand it was simply the result of “pushing” or bad luck or the growing age of their fleet. I don’t know if there was a death wish. The weakness of many old Spanish mestizo companies was for too long they simply relied on their initial headstart in capital accumulation which for many resulted from monopolies or warrants given by the Spanish regime. Later, they also had the inside track in Malacanang connections which can do wonder in many things. So when these two factors evaporated, their weaknesses was sadly exposed by the new challengers that grew without the support that the Spanish mestizo companies took for granted.

The middle of the 1960’s also saw a change of occupant in Malacanang who had his own fair boys (well, was there an occupant of that palace who had none?) and these did not include the Fernandezes (their stars were already on the wane then). Suddenly, an outsider was the insider and the former insiders are now the outsiders. That began the decline of the old business empires that were formed during the Commonwealth years or earlier and they were many. Suddenly, the Fernandez shipping companies found they cannot compete in favor with Philippine President Lines (PPL) especially in the international routes. Even the venerable and well-connected but not-in-power De la Rama Steamship was overtaken by Philippine President Lines in the international routes. The redoubtable Madrigals also began to lose steam in this period when they no longer had elective posts.

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There was also a newcomer on the block that was riding the surge of the king of commodity crops which were copra and coconut oil. Abaca was far going down and those which latched into was also being pulled down like the Elizaldes and the Madrigals. Note these two were once great names in shipping. The Sorianos were lucky they were just in beer and beer carrier barges and the Zobels were lucky that their holdings in non-commercial talahib turned out to be golden real estate. That was also the good luck of the Aranetas and Ortigases. The Rufinos were also in shipping but their fortunes in it were not getting better and the Delgados which was in forwarding and shipping was also finding their hold being swept by the boy of the new man in Malacanang.

The newcomer is actually newcomers as they are a duo. One was the biggest in copra and coconut oil whose signage is still prominent today in SRP in Cebu. This was the Lu Do Lu Ym and their gatherer-carrier locally and their bringer to international markets was the fast-rising Carlos A. Go Thong & Company.

I do not know if the Fernandezes saw their eventual decline in shipping. However, it is not hard to draw visions from the decline of Madrigal, Elizalde, Rufino and Delgado, all very powerful names then and financiers of presidential campaigns one time or another. They have no powerful engine like a commodity crop. They have no hold in Malacanang like before. And there are powerful new challengers buoyed by the need to move goods that they racial kins were beginning to control. Later this change of guard came to be known as the eclipsing of the Castilaloys by the Chinoys or the rise of the taipans. Moreover, the Fernandezes saw their perch in forwarding wrested by a favored boy of Malacanang, the new landsman of the Makati Stock Exchange (now how significant is that?).

What I know is from 1970 Compania Maritima stopped acquiring ships and local shipping history has shown that such a non-move presages the change of the order or standing in shipping. Compania Maritima no longer purchased ships even though they were bleeding from a fast loss of ships. Most of these maritime losses came under a literal storm which means a typhoon.

Compania Maritima first lost a ship on January 16, 1967 when their MV Mindanao, an ex-”C1-M-AV1” ship was wrecked near Odiongan, Romblon on January 16, 1967. That was very remarkable because for twenty years preceding since they restarted operations in 1947, they never lost a ship no matter what typhoon passed the country. However, being beached and wrecked is a lot better than foundering in a storm because a lot of casualties are averted and the remains can either be refloated or broken up depending on the extent of damage. MV Mindanao was broken up the next year, in 1968. This passenger-cargo ship was first known as the MV Star Knot in Compania Maritima’s fleet, the same name she had while on the service of the US Navy in World War II.

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On the same year the first MV Mindanao (there was a later MV Mindanao) was lost, the MV Mindoro, a weak ex-”FS” ship foundered in a storm, the Typhoon “Welming” on November 4, 1967 off Sibuyan island. This ship was first known as the first MV Basilan in the fleet of Compania Maritima before she was renamed in 1952 when another ex-”FS” ship was acquired by the company that will bear that name. When the first MV Mindanao was lost, she was holding the quixotic route Manila-Catbalogan-Tacloban-Surigao-Nasipit-Butuan which passes through the eastern seaboard of Leyte but not under the San Juanico bridge as that bridge was not yet existing at that time.

In 1969, another ex-”C1-M-AV1” ship of Compania Maritima was wrecked again in a storm, the super-typhoon “Eling” (900 hPa!) which was then blowing off northeastern Luzon. This was the MV Siquijor which was earlier known as MV Carrick Bend in their fleet and also when she was still in the US Navy. She was beached in Tag-olo Point on the tip of the longer peninsula enclosing Dapitan Bay and like the MV Mindoro her remains was broken up the next year.

On July 16, 1973, the passenger-cargo ship MV Mactan, the third ship to carry this name in the fleet of Compania Maritima foundered in a storm. She was lost in Tablas Strait on a Nasipit-Manila voyage when two typhoon were affecting our seas. This liner was the MV General del Pilar in the fleet of General Shipping Corporation that was bought brand-new in Japan. She was actually big also at 83 meters length and the only ship of Compania Maritima from Japan except for the taken-over ships from De la Rama Steamship which were the former MV Dona Alicia and MV Dona Aurora (these ships were seized by the National Development Corporation, an entity owned by the Philippine Government, as they are the true owners). The route of MV Mactan is the same as the lost first MV Mindanao which was Manila-Catbalogan-Tacloban-Surigao-Nasipit-Butuan. She was the replacement ship on that route.

The bad streak of Compania Maritima did not end and on September 17, 1973, a liner of theirs from Europe, one of the best in the local waters in the early 1950’s was wrecked in the shores of Pangan-an island, part of the Olango island group of Cebu east of Mactan island. This is the MV Cebu, the biggest in the fleet of Compania Maritima which was only equaled when the brand-new MV Luzon came in 1959 and exceeded only in 1963 when the brand-new MV Visayas arrived from West Germany. Mind you, the MV Luzon and MV Visayas were flagships and so it is an exalted comparison. MV Cebu might be the biggest in their fleet in almost the whole of the 1950’s but it seems it was the MV Panay that they considered their flagship. MV Panay would later share the same fate as MV Cebu. MV Cebu was later broken up in 1974.

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In the same year, the sister ship of MV Panay, the MV Jolo will also be wrecked. Is there an eerie pattern now? It seems the ships of Compania Maritima suddenly had a great love for the beaches and not in a nice way. Wrecking does not result in great casualties, hence, there is less to settle on the passenger and it does not produce a great outcry from the public. MV Jolo was wrecked in Caballo island near Corregidor on Oct 11, 1973 when the winds of Typhoon “Miling” hit her. This happened just a month after their MV Cebu was lost.

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In April 8, 1974, Compania Maritima would suffer the only maritime hull loss due to fire. This was the MV Romblon, an ex-”FS” ship but the incidental thing is she was also beached! It is really a good coincidence if a fire happens near an island. The route of the MV Romblon was Manila-Capiz-Iloilo-Pulupandan-Sangi-Estancia and the beaching happened in Naujan, Oriental Mindoro. She was among the last liners calling in Pulupandan as silting of the waters of the port demanded that only shallow-draft vessels like the MV Romblon can only dock in the port (in a few years liners will stop calling in Pulupandan and Negros Occidental will become a sole property of Negros Navigation).

On March 23, 1977, it was the turn of the MV Panay to be lost by wrecking (again!). She was lost off Salauan Point the farthest spit of land of Laguindingan, Misamis Oriental near where the new Laguindingan airport stands now. There was no typhoon that time as it was summer. Did she go straight for the shallows or they left the nautical charts ashore?

In my study of maritime losses, I actually did not see a streak as long as what Compania Maritima had. And I was wondering what MARINA (it was already in existence then) was doing. If this was Sulpicio Lines and with Maria Elena Bautista at the helm, I think Compania Maritima will already be shuttered. And this is not the end yet.

On April of 1978, a summer typhoon visited the Philippines. This is the Typhoon “Atang”, a 150 kph typhoon that visited the central Philippines. A lengthened ex-”FS” ship of Compania Maritima was caught in that, the MV Leyte. She was wrecked in the southwestern portion of Sibuyan island trying to reach shelter. She was then on a Manila-Cebu voyage.

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The beaching streak of Compania Maritima would not yet end and on July 6, 1979, the MV Guimaras, a 98-meter liner from Europe will again be wrecked near the boundary of Negros Oriental and Negros Occidental on the southern side. There were two typhoons then in the northern part of the country and maybe the seas then in that place was strong as those two typhoons will suck the sea north.

And on June 23, 1980, another big liner (in those days a liner over 100 meters length is big) of theirs from Europe, the MV Dadiangas will again be lost through wrecking in Siargao island due to Typhoon “Huaning”. The MV Dadiangas was earlier known in the fleet of Compania Maritima as the MV Isla Verde and she was a Manila-Davao ship passing the eastern seaboard of Mindanao, the shortcut route to Davao. It seems changing names of ships from islands to cities did not help them.

Eleven liners lost through accidents in 13 years! Can anyone imagine that!? I am sure the ones commanding the ships of Compania Maritima are not some simple able-bodied seaman. How could they have lost that many and as continuously with most ending on the beaches and on the rocks?

To compare that was more than the fleet of Sweet Lines, Galaxy Lines, Escano Lines, Aboitiz Shipping Company+Cebu-Bohol Ferry Company (outside of Aboitiz’s holdings in Philippine Steamship and Navigation Company) during that time. In that period only the fleets of Gothong A. Gothong & Co., William Lines and Philippine Steamship and Navigation Company could be greater than those 11 ships lost by Compania Maritima but then maybe not in combined gross tonnage because the ships lost by Compania Maritima are generally big.

With those losses, Compania Maritima entered the years of financial crisis of the country in the 1980’s with a much weakened fleet and the loss of Number 1 position in local shipping especially since they did not acquire any more liners after 1970 when they acquired the second MV Mindanao. They also disposed of a few other ships along the way. But still when they began breaking up ships in 1982 and ceasing operations in 1983 they still had 7 ships left although some of these are just old ex-”FS” ships (three) that were barely running.

From a great shipping company and Numero 1, the Compania Maritima went out in a whimper. Kindly, I think they might have had a death wish and a desire for exit already. After closing shop, the Fernandez brothers packed their bags and headed back to Spain, their country of origin. They were dual citizens all throughout.

Photo Credits: Gorio Belen, Philippine Herald, Manila Chronicle, Times Journal

my-leyte

The Flagship Wars in the Manila-Cebu Route

In the first 15 years after World War II there was not much of what was later called “the flagship wars”. How can there be flagship wars when it was an ex-”FS” ship battling another ex-”FS” ship? The ex-“FS” ship were just small World War II surplus ships from the US Navy that were slow and lumbering just like the freighters. And with the basicness of the ex-”FS” ships, there was really no “luxury” to talk about when there was no airconditioning, no real amenities, no entertainment (unless one brings out a guitar and croons), no true lounges or even enough space to walk about. There were bigger ships like the Type C1-M-AV1 which were also war surplus ships from the US Navy but they were also basic ships and also lack speed (both the two mentioned types only sail at about 11 knots which was also the sailing speed of the general cargo ships). As general rule, cargo ships converted for passenger use do not produce luxury liners. If ever, it would be the former refrigerated cargo ships that can be made into luxury liners or else the best is to buy former luxury liners from Europe.

The Manila-Cebu route was and is still the premier shipping route in the Philippines. This route connects the primary metropolis and manufacturing center to the secondary metropolis and manufacturing center of the country. Hence, the movement of people and goods would be highest in this route. If there is a next premier route it would be the Manila-Iloilo route. The Manila-Cebu route is also the gateway to the routes to Northern Mindanao while the Manila-Iloilo route is the gateway to the routes to Western Mindanao and Southern Mindanao.

The early postwar liners calling on Cebu did not have an exclusive route to Cebu much like the prewar liners. From Cebu they will still go to Northern Mindanao ports or even sail to Southern Mindanao ports via Zamboanga. It was not unusual then for liners to have five ports of call in a voyage. That was why complete voyages then to Cebu and Northern Mindanao took one week and complete voyages to Cebu and Southern Mindanao took two weeks. In the latter a liner might have seven ports of call. As they say, “the better to pack ’em in.”

When luxury liners first came they funnily have the code “airconditioned” (airconditioning was rare then). And the word “luxury” also began to be bandied about. In terms of speed they were significantly better than the basic ex-”FS” ships and ex-”C1-M-AV1” ships. Some of the earliest local liners were the trio from Everett Steamship being sailed by Philippine Steamship and Navigation Company (PSNC), the Elcano, Legaspi and Cagayan de Oro which all came in 1955, the Luzon (1959) and Visayas (1963) of Compania Maritima which were doing dual local and foreign routes, the General Roxas (1960) and General del Pilar (1961) of General Shipping Corp., the President Quezon (1960) of Philippine President Lines (which became the Quezon of Philippine Pioneer Lines in 1963 and later the Pioneer Iloilo of the same company in 1965), the Governor B. Lopez (1961) of Southern Lines Inc., the Fatima of Escano Lines (1964).

If one will notice, there is no mention here of a ship of Go Thong & Co. or William Lines and definitely there is no error in the list. In that roost, the President Quezon ruled in speed department at 18 knots and the next fastest to her sailed at only 16 knots with the tailender at 12 knots which was just about the same as the ex-”FS” ships and the ex-”C1-M-AV1” ships. That was the picture of the luxury ship sector of the Philippines two decades after World War II.

In that era, there was no “flagship wars” as understood a decade later. Maybe if the better ships were all doing long routes it will be a wonder where and how they will compete. This is especially true for the luxury liners sailing to Cebu and then proceeding to many southern ports up to Davao. I noticed the tight “flagship wars” started only when there were already true fast cruisers and when the route was exclusively limited to Manila-Cebu.

It was Sweet Faith of Sweet Lines, a newcomer in liner shipping which started the true “flagship wars” in 1970. They were able to acquire that ship which was a luxury liner even in Europe and she was really fast. When she came she became the new postwar benchmark in speed at 20 knots and beating handsomely all the other contenders by at least 2 knots. Maybe she only did the Manila-Cebu route because she had to stress the capture of passengers because she can’t take in a significant amount of cargo. And with her accommodations all-airconditioned that was really more fit for the Manila-Cebu route which not only had more sector passengers and the better-off passengers were also there including the Cebu and Central Visayas rich who were afraid to take planes then. With such a kind of ship Sweet Lines really had to stress in ads her speed, her amenities and her brand of passenger service to capture more passengers.

She was very successful in that strategy and her repute spread far and wide and she earned many praises. It was really a paradigm change in how to do sailing and maybe that was a little too much for the older shipping companies to swallow the noise and swagger of the newcomer. William Lines had a brand-new ship, the Misamis Occidental in the same year she was fielded but she was clearly outmatched by the Sweet Faith because maybe when they finalized the design of the ship they did not see Sweet Faith coming to upset the chart.

The biggest shipping company then, the Compania Maritima, which had the resources to compete did not react and continued their stress on the route passing through Cebu before sailing for Western and Southern Mindanao up to Davao. That was also the response (or lack of response) and strategy of the Philippine Steamship and Navigation Co. which would be later known as Aboitiz Shipping Corp. and besides their luxury trio were already 15 years and outmatched and so maybe they thought they really have no option at all except to not really compete. Meanwhile, Escano Line’s priority was not really Cebu at all, its ships cannot really compete as they did not stress speed when they ordered their brand-new ships. Go Thong & Co. might have been too busy in their European expansion through Universal Shipping and maybe they thought getting all the copra in all the ports possible made more sense (they had lots of small ships for that purpose). General Shipping Corp. and Southern Lines Inc. were also gone and Galaxy Lines, the successor to the Philippine Pioneer Lines was also near to floundering already. Negros Navigation Company, meanwhile, was not competing in the Cebu route and it is in the Manila-Iloilo route where they were flexing the muscles of their brand-new liners.

For two years until 1972 Sweet Faith ruled the Manila-Cebu route. It will be up to a shipping company which long relied solely on ex-”FS” ships (until 1966) to challenge Sweet Faith with their upcoming newbuilding which will turn out to be the liner Cebu City. A sister ship of the liner Don Juan, the flagship of Negros Navigation Company, she was fitted with bigger engines. Since Don Juan can only do 19 knots maybe they decided on bigger engines to be able to compete with the 20 knots of Sweet Faith. Cebu City came in 1972 that began the battle royale of the two flagships whose intensity passed the two ships to shipping folklore long after both ships were gone (only the millennials would not have heard of their battles).

In 1973, the liner Sweet Home of Sweet Lines arrived to form a “tag team” to battle Cebu City. She was not as fast as the two at 18 knots but she was bigger and as luxurious as the Sweet Faith because she was already a luxury ship in Europe when she was still the known as the Caralis.

In 1975, Sulpicio Lines joined the Manila-Cebu “flagship wars” when they acquired the second Don Sulpicio from RKK in Japan. Unlike their previous ships this liner had no cargo ship origins. A fast cruiser at 18 knots and with accommodations much like the Cebu City she was also a legit contender. In this wars it is not only speed that was advertised but also punctuality of departures. That is aside from the food, the amenities and the passenger service.

In 1976, the newly-arrived Dona Ana also joined this fray. She was a sister ship of Don Sulpicio but faster at 19 knots and newer. However, she was a Manila-Cebu-Davao ship and she only competed in the Manila-Cebu leg as a “tag team” too with the second Don Sulpicio. Dona Ana also started a new paradigm on her own, the fast cruiser to Davao which she can do in only three days compared to nearly a week of the others. The flagship of Compania Maritima, the liner Filipinas was forced to respond by cutting ports of call and announcing they will sail the Davao route in only 4 days. In a sense this was also a “flagship war”. Later, the Dona Ana became a replacement flagship in the Manila-Cebu route when Don Sulpicio was hit by a bad fire in 1979 and her repairs took two years. By that time, it was another new fast cruiser of Sulpicio Lines, the Don Enrique (later the Davao Princess) that was battling the flagship Filipinas of Compania Maritima in the Davao route along with the liner Manila City of William Lines [there will be a future article on these Manila-Davao fast cruiser battles].

Sweet Faith and Sweet Home lasted just less than a decade in the Manila-Cebu “flagship wars” because they were already old ships when they first came here. Sweet Home quit earlier about 1978 and Sweet Faith quit in 1980. However, even before she quit, the new flagship of William Lines, the Dona Virginia has already arrived. She will be linked in an epic battle not with a flagship of Sweet Lines but with a flagship of Sulpicio Lines. This liner is the Philippine Princess which came in 1981. Dona Virginia had the upperhand as she was faster, bigger and more beautiful-looking and she ruled the Manila-Cebu route. Both were exclusively Manila-Cebu ferries and like those that came in the 1970s they had no cargo ship origins. In this decade Compania Maritima was no longer in the running as they no longer had new ship acquisitions and in fact they quit when the financial and political crises spawned by the Ninoy Aquino assassination broke out.

After an interregnum of two years without a dedicated Manila-Cebu liner, Sweet Lines brought out their new challenger, the luxurious Sweet RORO but she was smaller and her speed was slightly inferior to the flagships of William Lines and Sulpicio Lines. However, she was as luxurious if not more so and she trumpeted an all-airconditioned accommodations and she was a true RORO which was the new type and paradigm that was gaining already. Meanwhile, Aboitiz Shipping Corp. gave up all semblance of a fight and just concentrated in container shipping. The Carlos A. Gothong Lines and Lorenzo Shipping Corp. also withdrew from the Cebu route for practical purposes. Escano Lines were also not buying ships like Aboitiz Shipping and also were not contenders. Negros Navigation Company, like before was not competing in the Manila-Cebu route.

Suddenly, in 1988, Sulpicio Lines did what was equivalent to exploding a grenade in the competition. They were able to acquire the Filipina Princess which broke all local records in size and speed. It was far bigger and far faster than the Dona Virginia of William Lines and was a true RORO. Even though William Lines was able to acquire the RORO liner Sugbu in 1990, she was not a bigger or a faster ship than the Dona Virginia she was replacing as flagship. To rub salt on wound, in the same year Sulpicio Lines also acquired the Cotabato Princess and the Nasipit Princess which were also bigger than the Dona Virginia (and Sugbu) though not as fast. So for few years, in terms of size, Sulpicio Lines possessed the No. 1, 2 and 3 position in terms of ship size.

As to the others, in 1987, Sweet Lines was able to acquire the Sweet Baby but she was not as big as the William Lines and Sulpicio flagships nor can she match them really in speed. Soon, Escano Lines would be quitting liner shipping. There was really a big “consolidation” in the liner shipping industry, a euphemism to cover the fact that a lot of liner shipping companies sank in that horrendous decade for shipping that was the 1980’s. Again, Negros Navigation Company was not competing in the Manila-Cebu route.

With this “consolidation” it just became a mano-a-mano between Sulpicio Lines and William Lines in the Manila-Cebu route with the others reduced more or less to bystanders….

[There is a sequel to this describing the “flagship wars” of the 1990’s.]

In The Middle of the 1960’s We Needed New Liners and Europe Filled That Need And Not Japan

With the exception of De la Rama Steamship Company, the Philippine liner shipping companies that were born or resurrected after World War II were dependent on the former “FS” (for Freight and Supply) ships from the US Navy. That type of ship was the backbone of our postwar passenger fleet; it was also the most numerous. One reason for that was so many of that type was built during World War II and most were deployed in the Pacific Ocean campaign of the US. Having to pay for the Philippine prewar ships they requisitioned for the war effort that type became the most common replacement given by the US together with the former “F” ships. Aside from direct replacement, the US also had to dispose so many of them and instead of bringing them back to the US where they have no use of them, many were just given to the Philippine government as aid and reparations. The Philippine government then put them up for sale at near-bargain prices (about $60,000 only; where can you get a ship that cheap?). Of course, as always, political considerations mattered and so those who have political connections had the inside track in the purchase of these vessels.

Many of the Philippine liner shipping companies were so enamored with these former “FS” ships that they practically purchased no other vessel type for the next twenty years after the war. Among those were William Lines Incorporated, Southern Lines Incorporated (they also had former “F” ships too) and General Shipping Corporation. In other liner shipping companies’ fleets like that of Philippine Steamship Navigation Company/Everett Steamship, Hijos de F. Escano Incorporated and Manila Steamship Company, the former “FS” ships were in clear majority. Even in the venerable Compania Maritima’s fleet half of those were former “FS” ships. Meanwhile, half of fleet of Madrigal Shipping Company was composed of former “Y” ships which were related to the former “FS” ships. These were former tankers converted into passenger-cargo ships. There was no Negros Navigation Company route then yet to Manila. What had a route then to Manila was the small Ledesma Shipping Lines. Negros Navigation Company became a liner company when they and Ledesma Shipping Lines merged.

Being “enamored” with former “FS” ships also had a reason. They were cheap and while they may be basic sea transportation, the passengers were willing to put up with its deficiencies. And for whatever deficiency, sometimes good food is enough to make passengers overlook it. And so whenever a former “FS” ship becomes available in the market the liner shipping companies readily snapped it up. That goes true even for the fleet of the shipping companies that quit the shipping business like Manila Steamship in 1956 (along with some much smaller shipping companies).

The future great Carlos A. Go Thong & Company was not among the recipients of ships from the US as reparation. Their first ships were salvaged “F” ships that they bought. They only had their first ex-”FS” ships when they bought out the Pan-Oriental Shipping Company of the Quisumbings of Mandaue which then went into motorcycle assembly (the Norkis-Yamaha concern). Like Go Thong, the style of the other smaller passenger liner shipping company was to lengthen the hull of the former “F” ships so these will be “FS” ships equivalent. That was the origin of the first flagship of Go Thong, the Dona Conchita. However, some other small liner shipping companies which did not have enough capital or were just sailing minor routes simply sailed straight their small ex-”F” ships. Some other were also using converted minesweepers and PT boats. Many of the shipping companies in regional routes were using converted “F” ships and converted minesweepers.

These former “FS” ships like the other war surplus ships from the US like the “C1-M-AV1” ships were classified as “passenger-cargo” ships. Obviously, they carry passengers and cargo but it actually has a deeper meaning. In those days, passenger liner shipping companies don’t normally operate pure cargo ships like these recent decades. It is actually these passenger-cargo ships that carry the bulk of cargo in the inter-island route in liner operations (which means there is a fixed route and schedule). The passenger capacities of the ships then were small (there were no 1,000-passenger capacity liners then yet and tops then was just about 700 passenger capacity and normal was just about 300). What was more prized then sometimes were the cargo holds of the ships. Handled by booms (there were no container vans yet) the interport hours were long and departures especially in the interports were not prompt. As long as there is cargo to be loaded, the ships would not leave. Unloading of cargo then in the interport can already take several hours and with so many interport calls the longest-distance ports like Davao takes one week to be reached.

In the mid-1960’s the workhorse fleet from former US Navy ships were already long in the tooth. There were no more of that type to replace the hull losses and our population and trade was growing. Mindanao too has already experienced great migration from the Visayas and so migrants had to travel and goods had to be exchanged. Obviously there was a need to refleet or add to the fleet. The only company that was still able to acquire former “FS” ships from the US in the 1960’s was the newly-established Philippine President Lines, a shipping company well-backed from the highest circles of government. Most of what they were able to acquire were former “AKL” ships of the US Navy. These were former “FS” ships retained by the US Navy after the war and refurbished for use in supplying the many scattered islands and bases of the US in the wide Pacific Ocean. These ships were among the last of its type released by the US.

Some liner shipping companies which had easy starts because of political connections, specifically, Southern Lines Incorporated and General Shipping Corporation shirked from the challenge and quit shipping and simply sold their ships. Southern Lines’ ships went to various liner shipping companies while that of General Shipping Company was divided between Aboitiz Shipping Corporation and Sweet Lines Incorporated. Amazingly, this gave birth to two separate events and entities. Once again, Aboitiz Shipping Corporation had a fleet of its own (before they were just a partner in the Philippine Steamship and Navigation together with Everett Steamship of the US; before the war they were partners with Hijos de F. Escano in La Naviera Filipina). The second event and entity was the regional shipping company Sweet Lines Incorporated became a long-distance liner company. General Shipping Corporation, meanwhile, followed another bandwagon and moved into foreign routes using ships chartered from the National Development Corporation of the Philippine government. It was not difficult for them because they were well-connected politically.

Since no surplus ships were still available from the US then a new source had to be found. Japan by this time was still building their merchant fleet because these were the years of Japan’s “economic miracle” of galloping growth and so no surplus ships were still available from them at that time. The only logical place to look at would then be Europe as the US as a nearly solid continental country has many locomotives and rail wagons but not passenger liner ships. Before this time Compania Maritima has already shown the way in sourcing surplus passenger-cargo ships from Europe. It was easy for them since they have Spanish origins and connections.

I will start from the companies that made moves in acquiring passenger cargo-ships from Europe starting from the one which made a big move. It was the shipping company Carlos A. Go Thong & Co. that was not a recipient of US reparations which took a big gamble in acquiring passenger-cargo ships from Europe. I don’t know but maybe there should not be a great deal of surprise there as they did not get any favors from the US or the government before which means they will have to pull their own bootstraps up themselves if they want to move up. And over a period of six years until 1969 they acquired a total of 9 European passenger-cargo ships for local waters (the Gothong, Dona Pamela, the Dona Gloria, Tayabas Bay, the Dona Rita, the Dona Helene, the Don Lorenzo, the Don Camilo and the first Don Sulpicio. Aside from the nine, Go Thong was able to acquire the big ships Subic Bay, Manila Bay and Sarangani Bay. The first two were C1-A ships of US built but acquired from Europe while the last was a former ship of De la Rama Steamship. Also acquired in the same period was Dona Anita, the former Governor B. Lopez of Southern Lines which has airconditioning and the Dona Hortencia, a former Northern Lines ship of Japanese origins.

Three of these ex-European ships were former refrigerated cargo ships and that means a lot because with refrigeration facilities then Go Thong can then build First Class sections, lounges and restaurants that have airconditioning. So cold drinks will be available anytime too (when the bulk of Filipino homes don’t have refrigerators yet) along with the capacity to carry loads that should remain frozen or chilled. These things were simply not possible with the ex-”FS” ships and besides these former ships from Europe were bigger, a little faster and they have big cargo holds which means more capacity for generating profitable runs. With 14 ship acquisitions Go Thong was already more than Compania Maritima in the inter-island routes before they broke up in 1972 even though they are using their big ships to Europe and the Far East.

For a major, William Lines Inc. had a rather tepid response. They only acquired two surplus ships from Europe (the sister ships Virginia and Zamboanga City, the first) in the mid-1960’s but they bought two former “FS” ships (the Dona Maria and Don Jose) let go by the other liner shipping companies (yes, they have a definite liking for that). The new liner company Sweet Lines Inc. acquired only one surplus passenger-cargo ships from Europe in this period (the Sweet Bliss) and that is understandable as they were just a new liner company. However, they also bought two passenger-cargo ships discarded by the other liner companies (these were not former “FS” ships).

Meanwhile, Aboitiz Shipping Corporation, at the same time did not purchase any passenger-cargo ship from Europe. But in Philippine Steamship Navigation Company (PSNC) they had three passenger-cargo ships which has airconditioning and refrigeration which only arrived in 1955 (The Legaspi, Elcano and Cagayan de Oro). In effect, for them this is their equivalent of the passenger-cargo ships from Europe. The Philippine President Lines and its successor company for local routes Philippine Pioneer Lines purchased only one passenger cargo ship from Europe (the Aguinaldo) as they were already concentrating on their international routes (and that ship was soon passed to their foreign operations). In fact, they soon transferred their local operations to their subsidiary Philippine Pioneer Lines.

Special note should be given to two liner shipping companies that took a different tack and the higher road — those that purchased brand-new liners instead of surplus. One of them was Hijos de F. Escano (later known as Escano Lines). What they did was to take out loans and they ordered three brand-new passenger-cargo liners from West Germany which already had airconditioning. These are the Fatima, Agustina II and Fernando Escano II. Negros Navigation Company, meanwhile, which is establishing itself as a liner company outdid them and took a different supplier. They ordered brand-new liners with airconditioning starting in 1962 which was followed by one each in 1965 and 1967. Those ships were the second Princess of Negros, the Dona Florentina and the beautiful Don Julio, the second. The difference was they ordered their liners from Japan except for the first which was ordered from Hongkong.

Compania Maritima also ordered one brand-new liner with airconditioning from West Germany, the Visayas. Compania Maritima also acquired two big cargo-passenger ships from De la Rama Steamship, the Lingayen Gulf and the Sarangani Bay. They also acquired a local-built liner from General Shipping Corporation that had already airconditioning which they renamed as the Mactan. As a footnote, Sweet Lines Inc. also ordered one brand-new liner from West Germany, the Sweet Grace which for me was rather surprising for a new liner company given that older but more “conservative” liner companies did not go into this direction.

Among those that did not make moves were Madrigal Shipping Company and De la Rama Steamship, two formerly revered names in shipping. Madrigal Shipping Company were then already disposing ships either to the breakers or to other companies. Among the local liner shipping companies, they, together with the already-defunct-then Manila Steamship Company had the penchant for buying really old ships from Europe before and so its expected life is not long. Moreover, Madrigal Shipping Company was by this time already losing in their quixotic routes to Northern Luzon and Northern Bicol and it was just practically using the remaining life of the ferries they have not disposed off. They had only one ship acquired from Europe in this period that they did not immediately dispose of and this was the Viria. Like the rest of their acquisitions this was small because their routes were minor compared to the rest. Hence, this acquisition was not comparable to the European acquisition of the others.

Meanwhile, De la Rama Steamship at the middle of the 1960’s was beginning to function just as international shipping agents. They have already disposed then of almost all their ships including those chartered from the National Development Corporation and they have long disposed of their former “FS” and “F” ships. Two of their big ships went to Compania Maritima in this period.

The smaller passenger liner companies with lesser routes and revenues proved incapable of moving up to the European category of ships, brand-new or surplus. However, four upstart companies tried to join this trend. The new Dacema Lines Incorporated was able to purchase two old passenger-cargo liners from West Germany in 1967, the Athena and the Demeter. The new E. K. Litonjua Steamship Company Incorporated/Eddie Steamships (Philippines), Incorporated was able to do likewise with three old passenger-cargo ships from various countries, the Sultan KL, the Aurelio KL and the Eddie KL. Another upstart, the Northern Lines Incorporated was able to acquire two passenger-cargo ships in this period (along with cargo ships), the Don Salvador and the Don Rene and surprisingly the source of their ships was Japan. Another newcomer, the MD Shipping Corporation was also able to procure a surplus passenger-cargo ship from Norway, the Leon. Except for the Northern Lines ships the ship mentioned did not really last long because they were already old when they can here.

These moves or non-moves determined the fate of the liner shipping companies for the next ten years. With the bold move of Carlos A. Gothong & Co. they moved up fast in the totem pole of the local liner shipping companies that by the start of the 1970’s they were not only barking at the heels of Compania Maritima but has already achieved parity or were even slightly ahead already in the inter-island routes. On the other end of the pole those that did not acquire any or practically had no acquisition were already gone from the inter-island routes in the next ten years and this included Philippine Pioneer Lines and the successor company Galaxy Lines. Madrigal Shipping Company by then had also disposed of almost of their ships and had almost no more ships sailing. The ships of the two companies many of which were ex-”FS” and ex-”Y” ships went to minor liner companies NCL/NORCAMCO Lines (the former North Camarines Lumber) and N&S Lines.

All these moves or non-moves in the middle of the 1960’s determined the fate and the positions of the liner shipping companies from the late 1960’s to the early 1970’s. Go Thong, a relative newcomer in liner shipping moved up a lot in liner shipping tier with their big acquisition. The liner shipping companies that made enough acquisitions in the mid-1960’s chugged along and generally did not lose rank for the next decade, relatively. Among these were Compania Maritima, William Lines Inc., Sweet Lines and Escano Lines. Philippine Steamships and Navigation Co. declined. The ex-”FS” ships were no longer as competitive in the 1970’s and the “C1-M-AV1” ships did not prove resilient and the the Type N3 ships even less durable. Negros Navigation Company was on the way up as they have new ship. The smaller liner companies that were still dependent of ex-”FS” ships (and the related ex-”Y” ships) and the ex-”F” and former minesweepers and were not refleeting were already on the way down. That included Bisayan Land Transport, NORCAMCO, N&S Lines, Rodrigueza Lines and many other small operators.

As recap, twenty years after our inter-island fleet basically relied on war-surplus ships from the US, the first augmentation we had were ferries sourced from Europe as ships from Japan were still rare in the mid-1960’s because they were in the midst of their own economic boom. Up to the end of the 1960’s and early 1970’s we will still source liners from Europe (like the legendary Sweet Faith). It will in the next decade when Japan will be our main supplier of surplus passenger ships.

So from war-surplus ships from the US in the end of the war and up to early 1960’s to European surplus ships in the 1960’s to Japan surplus ships in the 1970’s – these were what marked the early periods of our postwar liner shipping, the period most people now are no longer aware of. This article seeks to fill that void.

[Photo Credit: coasters-remembered.net]