Once, as we were ship spotting Pier 4, me and Vinz noticed that there seems to be a ceremony involving Cebu Ferry 1 and Cebu Ferry 3. Asking the guard who is his friend, Vinz learned it was despedida (farewell ceremonies) for the two Visayas-Mindanao ferries which will be transferred in Batangas. We learned later that the Batangas manager of 2GO said he can make the two ferries earn more there than in Cebu. That was already the era of the retreat of Cebu Ferries Corporation (CFC) when to think that in the late 1990’s they were bullying the Visayas-Mindanao ferry companies which led to the demise of some. This time around, Cebu Ferries Corporation can no longer keep with their competition. What a reversal of fortune!
The despidida for two Cebu Ferry ships
Vinz asked me how the two ferries will fare in Batangas. I told him it is a different ballgame there. What I meant was in Cebu it was a matter of attracting passengers and loose cargo, I told Vinz the game in the intermodal ports of Luzon (and Batangas is one) is in attracting the buses and the trucks and I told him discounting (called “rebates”) is the name of the game there (and that also includes freebies). That means whichever has the biggest discount will have the rolling cargo and for the regulars long-term agreements apply so it is not the decision of the drivers what ship to board. I told Vinz the new “Batangas Ferries” (my monicker) will have to learn the new game.
The new “Batangas Ferries” plied a direct Batangas to Caticlan route compared to their competitors which ply both the Batangas-Calapan route and the Roxas-Caticlan route and let the buses and trucks roll from Calapan to Roxas in Oriental Mindoro, a distance of about 120 kilometers or so or about 3 hours of rolling time. The “Batangas Ferries” can easily sail that route as an overnight ferry because they have the speed to do it in less than 12 hours (and as overnight ferries they are already equipped with bunks). In fact, early on they tried a round trip in a day for the Batangas-Caticlan route. Then they found out they don’t have enough load because many of the buses and trucks are already tied to their competitors and there is no load yet in the early morning in Caticlan as the buses and trucks are still rolling from many parts of Panay and will still arrive at noon or in the afternoon.
A “Batangas Ferry” sailing into the coming night by Nowell Alcancia
In reality, even the slower ferries of their competition can do a Batangas-Caticlan route should they want to do it. It will take more than 12 hours but they will still be able to sail the next night. Even at the usual 11 knots they can do that route in no more than 16 hours. Their faster ferries than can do 14 knots can do the route in about 14 hours. Their ferries will just have to become overnight ferries+ instead of being short-distance ferries.
That then was the first rub. The ferries of Batangas are not used to and are even loath to operate overnight ferries. For one, they will have to convert their ferries to have bunks. That means expenses, that means lessening the passenger capacity. Now for shipping companies that are even loath to adding scantlings and were just content to have the unofficial “Stairs Class”, that is a difficult sell. Good overnight ferries also must be able to provide a restaurant and hot food. Well, nothing beats the ease and profit margins of overpriced instant noodles where the only capital is hot water. Now what if MARINA obliges them to provide free meals if the voyage time is over 12 hours like what Administrator Pacienco Balbon required then of Viva Shipping Lines? That could be disaster.
Well, it seems nothing will beat requiring the rolling cargo and its passengers two ferry rides within the same night (for some that leave Manila late). They will earn twice and anyway the rolling cargo won’t go to “Batangas Ferries” because many are tied to them with discounting and rebates. And they won’t just transfer because the rates in the sea is high for the same distance and the distance of Batangas-Caticlan is high and so it is not cheap and Batangas Ferries is not used to discounting (actually, the reason they eventually lost in Visayas-Mindanao is they were the more expensive).
Passengers can’t be aboard the bus during the voyage and in loading and offloading
The buses won’t go along with “Batangas Ferries” too. If they ride on a Batangas-Caticlan ferry they would have to forego the fare for 120 kilometers or so and that is not peanuts. It has long been held by the LTFRB that a bus cannot charge for the distance traveled at sea (of course, secretly they will try to do it since anyway most passengers don’t know how to compute the fare nor do they know of the number of kilometers). And they will have to pay higher for the longer sea distance crossed. Does anyone need a nail to the head?
And so the buses will rather have their passengers ride two ferries at night. That connotes all the trouble of disembarking and boarding again plus the queues for the various tickets. And never mind if it is raining. In that route, that can be the definition of “passenger service”. Is there a difference between passengers and cattle?
And so until now it is still just 2GO, the renamed “Batangas Ferries” which do the direct Batangas-Caticlan route. Montenegro Shipping Lines, Starlite Ferries, Archipelago Ferries Philippines, Super Shuttle Ferry (Asian Marine Transport Corporation) and Besta Shipping Lines never did that direct route. Who said they will walk the extra mile for their clients?
“Batangas Ferry 3”
Anyway, passengers are appreciative of the superior accommodations of the 2GO ferries. They have never seen such ferries in Batangas before (and they haven’t been to Cebu either, the home of good overnight ferries). They never ever thought that their ropaxes are actually just cattle carriers. And they have never seen a true restaurant in a ship before which the 2GO ferries have. And oh, plus true, polite passenger service (they have been too used to masahista ng bakal in T-shirts before pretending as stewards).
Will Archipelago Ferries Philippines do a direct route since their catamaran ROROs are faster (theoretically they can do the route is just 10 hours but they will have to do it at daytime since they don’t have bunks)? Well, I don’t think so. I heard they are even happy with the farther Bulalacao-Caticlan route since their sister company bus rolls farther and thus earns more from fare.
A catamaran RORO of AFPC by Jon Erodias
And that is the situation of the Batangas-Caticlan route. Now I wonder when the Panay passengers will demand for something better.
Are they just content to get up at night and disembark even if it is raining and continue the trip with their heads hanging out from seats and their bodies contorted in search of sleep?